Sriram Padmanabhan

Leading Dabur India’s Healthcare Business — a ₹3,000 Cr portfolio spanning FMCG, Ayurveda, and Derma, with a team of 600+ across sales and marketing. Working across the full enterprise - from strategy & portfolio choices to execution, team building and commercial delivery.

Commercial P&L Lead for the adult nutrition portfolio.

Leading overall strategy across 7 brand and 3 categories in Infant, Pediatric and Adult nutrition business.

Leading Nutrition portfolio ( Horlicks, Boost, Viva) in Bangladesh, Sri Lanka, Nepal & Myanmar.

Leading category development for India (Horlicks, BOOST) and Sri Lanka. Defining the category agenda across nutrition portfolio including Claim, Communication Development, NPD, Packaging, Shopper, Digital and Expert Marketing. • Conceptualized and launched Horlicks PROMIND: GSK’s 1st entry into cognition segment. Gained 1.1% value share within 12 months of launch. • Repositioned and developed new thematic for Horlicks in Sri Lanka. Turned around the brand from stagnant to 7% growth within 3 quarters of launch. • Leading the development of Horlicks into new premium platforms which will be scaled up across the globe. • Developed new communication on BOOST which helped gain 1.2% share within two quarters from launch in 2014. • Developed a new brand architecture and brand essence for BOOST in India and for Viva in Sri Lanka. • Leading 16 member cross functional team to deliver full marketing mix with 100% OTIF.

Led Feminine Care marketing for Kimberly Clark Lever, Joint Venture between Unilever (India) and Kimberly Clark (US) • Resurrected the brand through focused innovation and marketing programs • Executed many category innovations in product and promotion mixes. • Successfully pitched a new business blueprint to CXO level management in partnership with McKinsey. • Represented India team at Global Marketing University (Kimberly Clark) • Worked in close partnership with Global and Regional Marketing teams to conceptualize and develop appropriate and differentiated marketing mixes.

TIL is the internet venture of India’ largest media conglomerate, The Bennett Coleman & Company Limited. Led the marketing for social networking site, itimes.com • Set up the user acquisition infrastructure through unique offline models. • Developed a differentiated positioning through effective use of celebrity portals and interest groups in a cluttered market.

India' No.1 Fruit Juice and Beverage company and part of $1.2 billion Dabur group. Led marketing programs and new launches for a portfolio comprising Real Activ (India' No. 3 brand), Real Twist and Hommade culinary range. • Launched Real Twist, Dabur' 1st foray into PET format worth $ 500 million. • Launched new health focused variants in Real Activ.

Led the Trade Marketing programs for General Trade and Modern Trade for Southern Region. • Streamlined individual state led programs into monthly and quarterly regional programs. • Calendarized and aligned programs with Key Accounts which led to rapid increase in market shares. • Identified new town opportunities and scaled up distribution through sub distribution infrastructure.

Responsible for Andhra Pradesh state with deliverables in Retail & Institutional channels. • Accelerated sales growth from under 20% to over 50% • Managed a diverse and experienced team consisting of more than 20 members • Overachieved targets consistently for more than 8 quarters