Sriparna Das

Building Misfits ⚡️

➜ Manage the social media portfolio for Zostel and its sub-brands. ➜ Strategize & execute 360° initiatives & campaigns to maximize business outcomes. ➜ Drive organic and inorganic social media growth. ➜ Collaborate with the sales team on performance marketing campaigns. ➜ Monitor trends to create tailored social media content. ➜ Oversee franchise partner management and reputation building via LinkedIn marketing. ➜ Ensure brand consistency across all marketing channels and materials, including content creator management. Achievements: ✨ Contributed to growing Zostel’s Instagram following from 300k to 700k in a span of 2 years. ✨ Achieved a ROAS of 252% for an adventure trip ad campaign with a conversion of 31%. ✨ Took over the brand’s social and traditional PR portfolio and achieved regular media mentions in key industry stories.

Looked into the social media portfolio of Zostel & Zostel Homes on Instagram & LinkedIn. Also, involved in marketing & sales driven initiatives in the company.

• Ideate, develop, and execute end-to-end paid and organic social media strategy. • Client servicing: collaborate closely with key clients for regular account management. • Ideate and develop pitch decks for new business development. • Work closely with the account planning team to execute 360° marketing campaigns.

Core activities included: Media tracking and client monitoring, responsible for documentation and maintaining records of all client activities, along with drafting month reports, attend to media queries, etc. One major campaign I worked on with my team was for Pine Labs which contributed to a strategic external communications plan during Covid-19 and extended period of lockdown. This resulted in >1,000 articles with a reach of 2,184 million were generated during FY20 and increased Pine Labs’ media awareness to 59% vis-à-vis 17% in FY19

Core activities included: • Handling and executing day-to-day activities on mandates to ensure that the shipment of deliverables was on time • Attended media queries at large, especially for Yatra.com • Handled media cocktails for BAE Systems before DefExpo 2020, and coordinated for the event • Made daily news tracker, monthly reports and SoV, updated media lists • Consolidated coverage dossier and communication documents for the clients • Pitched journalists for industry story and profiling stories • Drafted press releases, opinion pieces, press notes, briefing documents, listicles and articles • Secured speaker opportunities for spokesperson at leading media publications

Key responsibilities included media tracking and client monitoring, responsible for documentation and maintaining records of all client activities held on the accounts. Major campaigns worked on: • Collaboratively executed a national survey on 2019 Lok Sabha Elections for Inshorts to understand millennial voting behaviour and trends. • Involved in new product launch, announcement of new interactive ad formats for Netflix, Amazon Prime on the Inshorts platform.

Clients worked on: Panasonic, CNN-News18, Roca- Parryware, Usha, Amway • Media tracking and documentation such as coverage dossier, monthly reports, transcription, competition analysis • Competition mapping, build media relationship, research on industry happenings • Drafted interaction responses for the spokesperson of Panasonic India • Drafted listicle for Usha on- Energy-efficient home appliances to adopt during summer • For CNN News18, I was part of conducting media interactions with Ravi Dubey for the show- Sabse Smart Kaun, Anjali Anand and Myra Singh for the show- Kulfi Kumar Bajewala

Clients worked on: Abbott India, worked for various departments under the Ministry of Health and Family Welfare • Media tracking and documentation such as coverage dossier, monthly reports, transcription, competition analysis • Competition mapping, build media relationship, research on industry happenings

Live project with #LikeAGirl Ambassador, worked closely with Chatterbox Technologies Pvt. Ltd. for promoting and creating buzz for the campaign.

Worked closely with theatre group, Shriek Of Silence and event management at The Kolkata Youth Theatre Festival, 2016