srinivas rao

Developing various industry business processes & marketing strategies for a startup business consulting firm

* Handled product marketing strategies for multiple auto-domains (Model Based Development, Functional Safety) * Developed market research framework for the auto marketing team at KPIT * Conducted multiple focused campaigns (email based, webinar based) for products and services, and generated sales leads * Program managed marketing and brand integration activities for a German product company takeover by KPIT * Performed pre-sales role (end-to-end proposal making activities, for multiple OEM clients involving relevant stakeholders from delivery, practice, sales teams for delivering complete proposal document to customer), and successfully closing multiple proposals worth more than $250,000 * Worked closely with Corp Marketing, Graphic Designers for developing various digital content assets such as brochures, infographics for webpages for multiple web based campaigns

* Extensive experience in primary and secondary market research of Automotive market for Active safety technologies – Advanced Driver Assistance Systems (ADAS) in Europe * Lead analyst for multiple market research projects * Identifying best practices for companies, processes, products across automotive domain and benchmarking with competitors * Preparation of detailed discussion guides for OEM and Tier 1 supplier interaction sessions * Experience in effective data mining from J.D power automotive database * Experience in preparing detailed and comprehensive client presentations * Highly adaptable skill sets – worked in multiple domains in Automotive team(Active safety and Power train departments)

* Planned and conducted machine based hydraulic testing (valves and gear pumps) in controlled lab environment at Caterpillar Technical Center * Programmed Allen Bradley systems (PLC) for endurance testing in test cells * Recorded, analyzed data using data acquisition and data analysis system and generated test reports * Performed engineering documentation of test results and interacted with customers for discussion of test results * Developed an ingenious approach for Failure Reporting and Corrective Action study for test cell downtime reduction purposes

* Performed duties of a project engineer between Aisin Warner Technical Center USA and Ford Motor Company teams to develop new transmission software in the Fiesta AT for 2009 Model Year ($250000 project) * Performed overall shift quality evaluation of automatic transmission testing (4, 5 and 6 speed transmissions) on test tracks using shift map data plots * Supported Ford Mexico on issues related to vehicle integration and calibration * Performed torque validation for 1.6L engine application in chassis test cell * Coordinated with Japanese team for development of Design Review summary sheet for Fiesta AT for 2009 Model Year project * Installed, performed on data acquisition system for vehicles and analyzed shift quality data collected during calibration test drives * Managed project activity schedules, provided timely communications of events, arranged conference meetings, managed programs, designed charts, scheduled test drives and deadlines to other engineering team members

Activities and Societies: Student Orientation Leader for new international students of Wichita State, summer , Member, ASME