Sridhar S.R

A successful entrepreneur with varied experience of over 25 years in both traditional retail and eCommerce. Proud to be one of the first few in India who accepted retail disruption by way of eCommerce way back year ’99. Co-founded Crescenzia Wellness Private Limited, Started with a vision to introduce innovative and disruptive products for the Indian market both through traditional and virtual distribution models.

o Strategic Alliances with major banks & corporate houses. o Responsible for the entire business development and merchandising activities handling a team of 8 Members. o Responsible for performance of 480+ vendors across various categories, spread across the country. Introduced eCommerce to many brands and launched over 250 new brands online . o Created new revenue stream from a variable model into a fixed and variable model, which resulted in incremental profit by 12+ times. o Manage vendor acquisition, which include the pre-sale, deal negotiation, closures, client relationship and continuous engagement in terms of tactical marketing programs.

o Successfully established the entire process for both eCommerce & Auction business for south based vendors. o Directly handle the complete sales cycle, which included effective online merchandising, vendor development activities and customer service. o Successfully demonstrated eCommerce opportunities for various big brands in Bangalore such as Madura Garments, Arvind Brands, IBM, Kingfisher, Epson etc. o Formulated an effective mechanism for online lead generation for the SMB category. Directly control the tele-marketing activities and enhanced the business scope of the SMB category.

o Part of the founding team & Successfully headed the operations and business development for southern region. o Accomplished effectively the designing & setting up of the shopping channel in a very short challenging time span. o Demonstrated quick adaptation in Category Identification with researches from International sites to enhance the experience of both domestic and international buyers. o Effectively led a small team of 8 members which includes both Tech / Implementation team for timely release of the shopping channel