Sreepriya L

Responsibilities: Design and execute social media content strategies across diverse industries, including FMCG, healthcare, IT, financial services, retail, fashion, e-commerce, cosmetics, electronics, luxury brands, entertainment, cafes, restaurants, banking, and crypto/stock markets.  Develop and implement engaging content for various brands, fostering a strong online community of existing and potential customers.  Act as the primary point of contact between third-party agencies, designer teams, and internal marketing teams. Evaluate and oversee communication plans, coordinating for improvements and ensuring effective execution.  Analyze digital communication strategies using backend analytics tools. Provide insights and recommendations for optimizing content and strategies based on performance reports and competitor analysis.  Ensure all social media activities comply with relevant laws and regulations, including data privacy, advertising standards, and disclosure requirements.  Stay updated with influencer marketing trends and social media algorithm changes. Develop and suggest promotional ideas, including online and offline advertisements.  Manage email marketing campaigns using Mailchimp. Offer SEO recommendations, including keyword suggestions, GMB reviews, and on/off-page SEO activities. Coordinate with web designers and developers to enhance digital assets.  Prepare and deliver detailed monthly analytics reports on social media, SEO activities, and ad expenditures. Provide strategic recommendations to improve digital marketing outcomes.  Manage relationships with influencers and models, coordinating photoshoots and brand collaborations to align with client objectives.  Work with clients including Saha, AIX Investments, and Aster in Saudi Arabia, tailoring strategies to meet their specific needs and industry requirements.

Brands Handling: 1. Smart Baby 2. Eternity Style 3. Shoes4Us 4. Home Style 5. DAYSO 6. Safeer Market 7. Safeer plus 8. Xpressions Style Responsibilities:  Oversaw social media accounts for multiple brands, including Smart Baby, Eternity Style, Shoes4Us, Xpressions Style, Safeer Hypermarket, Safeer Supermarket, Safeer Plus, and Home Styles.  Developed and executed consistent content across all social media platforms. Created social media posts and promoted campaigns to enhance brand visibility.  Generated and managed social media calendars. Conducted regular postings and updates to engage audiences and maintain brand presence.  Executed email marketing campaigns, newsletters, and push notifications using tools such as Insyt.io, Madmimi, and Firebase.  Implemented WhatsApp marketing strategies to engage with customers and drive brand awareness.  Updated and maintained the brand catalog on the WordPress website, ensuring accuracy and relevance of product information.  Worked closely with web designers, programmers, and sales teams to create visual assets and UI for digital advertising.  Organized and conducted giveaway contests to boost brand engagement and attract new followers.  Provided detailed monthly reports on social media performance, SEO activities, and ad expenditures.  Coordinated with malls regarding social media postings on their pages and other marketing portals.  Managed relationships with influencers and models, coordinating photoshoots and brand collaborations to align with marketing objectives.

Responsibilities:  Developed and managed social media marketing campaigns through analysis, monitoring, and data-driven decision- making to enhance brand presence and engagement.  Executed both on-page and off-page SEO strategies to improve search engine rankings, increase website traffic, and boost brand awareness.  Utilized Canva to design visually appealing social media posts for client accounts. Created and managed social media content calendars to ensure timely and relevant updates.  Prepared and delivered detailed performance reports on a weekly or monthly basis, providing insights and recommendations to clients for optimizing their digital marketing efforts.  Coordinated, created, and scheduled content, including design and updates, for company pages to maintain a dynamic online presence.  Worked collaboratively with web designers, programmers, and sales teams to develop visual assets and user interfaces for effective digital advertising.