Dean Bianchi

Marketing Director @ Polar Products, Inc.

About

Seasoned E-commerce and Digital Programs Director with over 25 years of experience in strategic solutions consulting and diverse teams. Skilled in Web and Digital Strategy, eCommerce strategy and development in Shopify (front and back end theme development, app integration, content updates, consumer to operations touchpoints), Digital Creator & prompting in Gen AI (Image:MidJourney, LeonardoAI and additional platforms - Video: Hailuo, Kling AI, Pixverse, PikaLabs, Vidu), CPP (Creative Partners Program) - CPP: Hailuo AI, Higgsfield, Pika, PixVerse, ImagineArt, Nim, Vidu AI, Skyreels, Mureka, Creative AI (Instagram: @spipasucci_ai) Paid social ads through Meta Ads manager, Google Analytics and Google Ads, SEO, Audio & Video Editing, Adobe Creative Suite, Digital Marketing, Analytics and Web Design. Strong media and communication professional with a Bachelor of Arts in Communications focused in Radio/Television/Film from Bowling Green State University.

Country

United States

City

Tallmadge

Industry

Marketing & Advertising

Skill

Generative AI, E-commerce SEO, E-commerce Optimization, B2C e-commerce, Adobe Photoshop, Digital Marketing, Web Marketing Strategy, Project Management, Branding, Online Marketing, Search Engine Optimization (SEO), Web Strategy, Digital Media, Shopify Plus, E-Commerce, Flash, Adobe Creative Suite, Video Editing, Web Design, CSS

Experience

Marketing Director

Polar Products, Inc.

2025-4 - Present · 1 yr 6 mos

Stow, Ohio, United States

Manage and direct marketing strategies for the company. Print and digital marketing, Shopify website management.

Generative AI Design - Content Creation & Editing

2023-4 - Present · 3 yrs 6 mos

Cleveland, Ohio, United States

Generative Image and Video production through prompting and image reference. Midjourney, Hailuo/Minimax, Kling AI, Higgsfield, PikaLabs, PixVerse, Vidu, ImagineArt, Leonardo AI and others.

DIrector of E-commerce and Digital Platforms

Kent Displays, Inc.

2024-4 - 2025-3 · 1 yr

Kent, Ohio, United States

Oversee the brand’s web strategy, ensuring revenue growth across all E-commerce platforms. Lead the strategic direction for the direct-to-consumer (DTC) eCommerce site, myboogieboard.com, including managing its digital footprint (SEO, social media, email campaigns, etc.). Manage additional online presence in B2B, corporate, and international contexts. Develop and execute E-commerce strategies on platforms such as Amazon and other relevant channels. Facilitate communication across teams, ensuring effective use of digital tools and online platforms. Collaborate on strategic decisions related to E-commerce initiatives. Shopify theme development (using liquid and JSON) for an enhanced user experience. Lead front-end and back-end web development tasks. Provide strategic support for internal E-commerce processes, optimizing efficiency and effectiveness. Assist with technical aspects of marketing across all channels, ensuring seamless integration. Create engaging video content for web and social media marketing purposes.

Senior Digital Programs Manager

Kent Displays, Inc.

2023-12 - 2024-5 · 6 mos

Kent, Ohio, United States

Manage the brands DTC eCommerce site myboogieboard.com and other aspects of DTC digital footprint (Social Media, email campaigns, etc). Manage additional online presence in B2B, corporate & international. Cross-team communication and strategy on use of digital tools and online platforms. Shopify theme development (liquid & JSON) and front & back end eCommerce work. Strategic support on eCommerce internal processes. Provide technical marketing support across all channels. Video production for web and social media marketing.

Digital Programs Manager

Kent Displays, Inc.

2020-10 - 2023-12 · 3 yrs 3 mos

Kent, Ohio

Manage DTC eCommerce site myboogieboard.com and other aspects of company digital footprint (Social Media, email campaigns, etc). Shopify theme development (liquid & JSON) and front & back end eCommerce work. Provide technical marketing support across all channels. Video production for web and social media marketing.

Web Manager

Kent Displays, Inc.

2019-3 - 2020-10 · 1 yr 8 mos

Kent, Ohio, United States

Manage corporate and ecommerce websites. Video production, email campaign execution and social media management.

Web and Mobile Solutions Architect

Case Western Reserve University

2017-7 - 2019-3 · 1 yr 9 mos

Cleveland/Akron, Ohio Area

Develop, communicate and implement web and mobile architecture and solution plans, including the components required to support the integration of university business architectures and applications. Shape and lead university-wide web governance, strategy and rationalization efforts as well as university-wide mobility and app integration. Work closely with clients to support university-wide enrollment and advancement efforts, instruction, research and outreach initiatives, an engaged student experience; and internal and external digital needs. Act as a liaison between the customer stakeholders, service providers, third-party vendors, etc. Establish tactical plans for the organization regarding web, mobile and applications integrations. Research existing and disruptive technologies to provide solutions that support university initiatives and customer requirements .

Web and Digital Development Leader

Case Western Reserve University

2012-9 - 2017-7 · 4 yrs 11 mos

Cleveland, Ohio

Digital technology strategies, solutions and consulting; management of web development team for Enterprise CMS; Enterprise CMS development rollout planning and management, Project management; HTML/CSS, javascript programming; site navigation and UI; digital publishing; interactive development; site management.

Web Developer

Case Western Reserve University

2011-5 - 2012-9 · 1 yr 5 mos

Cleveland, Ohio

HTML/CSS, javascript programming, site navigation and UI, sitemapping, site management.

Content Developer

Liggett-Stashower

2006-9 - 2011-3 · 4 yrs 7 mos

Cleveland/Akron, Ohio Area

Video production (shooting, editing & optimizing for web delivery.) Sound-design for video. Flash & web design & development (AS2 & AS3), html, css, xml. Adobe CS5 Master Suite...