spencer darrington

* Presided over explosive growth in MSC investment ($5M to $20M) while maintaining high quality services and satisfied marketers (4.7/5.0 SAT). * Introduced digital publishing/production service offerings in support of Microsoft field marketing, ramping offering to support 99+ countries and 20k services in 2 years. * Launched center in Cairo in support of Middle East and Africa; Integrated existing Beirut and Manila shared services digital hubs (45 personnel) into MSC model to further scale scope/reach. * Created MSC Task Tracking Application (MTTA) for use in request management, routing, and tracking; application used to improve capacity measurement and transparent costs for marketers during planning. * Enabled failover between centers; Egyptian leadership changes in 2011 required Cairo center to close – all work was shifted to Prague center over a weekend with only 1 day of service lost. * Guided MSCs through enterprise software migrations to replace customer database and email platform; normally disruptive migrations managed with no interruption to marketer’s program delivery.

* Launched successful MSC pilot in support of Latin America, using $1.5M in seed budget. * Personally conceptualized MSC value proposition, business case, and pitch; internally evangelized to senior leadership need for centralized services, securing CVP investment for MSC expansion. * Built centers in Delhi, Prague, and Buenos Aires in support of Asia, EMEA, and LATAM. * Facilitated net-new services: list production, email delivery, and event/lead management providing cost savings to larger subs (~%30) and improved services for smaller subs.

Oversaw team of 15 personnel delivering list production and email services for consumer teams within Microsoft; delivered over 1800 campaigns and 1 billion email touches per year. Overhauled marketing execution framework, instituting workflow management software and standard service scope and taxonomy while reducing the SLA from 20 to 3 days.

Directed team of 8 analysts and IT partners supporting CRM tools used to execute campaigns for Ford, Lincoln-Mercury, and Jaguar divisions spanning the US, Canada, and Mexico. Lead database-side execution of over 1200 direct marketing data extracts resulting in ~113 million touches via email and direct marketing. Transformed Campaign Services into "full service" data support for direct marketing initiatives (data procurement, loading, extraction, delivery, and reporting); ~20% reduction in data costs. Drove CKS infrastructure development (privacy, data sourcing and cleansing, data model changes, CRM tool development) to meet business requirements.

Helped manage mortgage risk for Zions by selling residential loans on the secondary market. Delivered ‘E-Lock’, first fully digital system for submitting loan lock requests, saving 20k per year.

* Hard, physical labor which served as strong motivation to pursue passion to work in high-tech. * English translation for Spanish speaking roofing technicians.

Helping build Expedia’s B2B marketing organization from the ground up inclusive of marketing strategy and content, org structure, field organization, and marketecture. As part of this effort, I’m directly accountable for Expedia’s B2B events, field marketing strategy/execution, and our burgeoning marketing infrastructure. Laying marketecture (Marketo) foundation to automate large-scale, data-driven customer journeys to accelerate acquisition and account penetration for sales. Increased size of field marketing organization ~50% since joining, introducing marketing hub model for efficient, high-quality marketing content creation and execution at regional level. Help create field and corp marketing org structure, basic go-to-market model, and baseline marketing framework/strategy to unify disparate marketing organizations.

Member of select A Capella choir.","Vocal and drama scholarship recipient."]

President, Krannert E-business Club"]