Sarah Spencer

Currently leading campaign execution for integrated media plans across digital, traditional, and B2B channels on a portfolio of travel accounts. I work closely with planning and account teams to bring media strategies to life, ensuring campaigns launch accurately, stay on budget, and perform against client KPIs. I also manage cross-functional collaboration with vendors, paid search, paid social, billing, and creative, while overseeing pacing and optimization opportunities throughout the campaign lifecycle. Highlights: • Own tactical media plan activation and budget reconciliation across multiple platforms and channels • Lead internal and external campaign kickoffs, and vendor communication, ensuring alignment and timely delivery • Deliver monthly paid media performance reports by campaign and vendor, highlighting insights to inform clients and internal strategy • Attend vendor partner meetings to evaluate new media opportunities, contributing to planning team discussions on platform capabilities and market insights to inform media decisions Portfolio: Bloomington CVB, Breckenridge Tourism Office, Colorado Tourism Office, Exodus Adventure Travels, Grand & Little America Hotels, onX Maps, The World: Residences at Sea, Visit Corpus Christi, Visit Denver, Visit Fort Collins, Visit Myrtle Beach

In this role, I executed cross-channel media campaigns (digital, social, programmatic, OOH, broadcast), serving as a core link between media planning and activation. I worked hands-on, owning buying, trafficking, reporting, and billing to ensure plans were executed flawlessly and stayed aligned with client goals. I also supported media planners in RFPs and IO processes, while streamlining internal workflows and documentation. Key Contributions: • Bought and activated multi-million dollar planned buys across major media platforms • Oversaw trafficking for campaigns delivering up to 110M impressions/month • Partnered with analytics and reporting teams to build dashboards using API data and Tableau • Developed a deeper focus on third-party tools like IAS through hands-on experience and beta testing opportunities; now often tapped to support internal teams with platform-specific questions and implementations Portfolio: Clients: Grand/Little America Hotels, Sheraton Minneapolis Downtown, The Ritz-Carlton O‘ahu – Turtle Bay, The World: Residences at Sea, Tourism Northern Territory, Visit Corpus Christi, Visit Fort Collins, Visit Myrtle Beach

Entered agency media through AdOps, gaining foundational experience in trafficking, QA, tag creation, and performance monitoring. I worked closely with media managers and third party vendors to ensure seamless campaign launches and ongoing delivery aligned with plan specs. This role built my foundation in media process, accuracy, and attention to detail. What I did: • Managed trafficking across 40+ media partners per campaign via Google Campaign Manager • Created trafficking sheets, maintained spec documentation, and validated launches • Assisted managers/planners with pacing, performance updates, and media reporting • Scheduled department-wide vendor demos and internal education sessions Portfolio: Costa Rica Tourism, Visit Corpus Christi, Visit Myrtle Beach, support on multiple others.

Contributed to marketing and business intelligence efforts within the mortgage lending space by conducting competitor research and developing actionable reporting for senior leadership. Supported company-wide data platform transitions and insights across digital systems to inform strategic direction and improve user experience. Key Contributions: • Conducted deep-dive competitor and industry research to inform ongoing marketing and media strategy • Synthesized multi-source CRM and marketing data into visual reports used in executive-level presentations • Supported the company’s migration from Universal Analytics to GA4, working cross-functionally to ensure data accuracy and continuity • Helped identify opportunities to improve website conversion rates through analytics-based UX insights

Chosen for a competitive internship program focused on business strategy, brand growth, and customer development. Led an 8-week market analysis project while gaining hands-on experience in sales execution and customer relationship management. Key Achievements: • Developed and presented a strategic business case for the Spirit Barrel-Aged Wines portfolio, providing brand and growth recommendations to leadership • Supported daily account development by attending 8–12 sales calls/day, gained hands-on experience in client relationship management • Connected with leaders across Sales, E-Commerce, and Field Ops, building foundational knowledge of cross-functional business strategy

Created and managed educational content for a nonprofit organization, helping scale its online presence and community outreach. • Boosted organic Facebook reach by 760% on first published post • Increased site traffic and brand visibility through coordinated social media content • Designed and published 57+ unique graphic educational posts

Developed and executed targeted social media campaigns for local institutions, including analytics-based optimization strategies. • Created copy and graphics for Shakespeare’s Pizza social media, increasing followers by 150 in three months • Launched and managed a giveaway campaign with 116 entries to boost engagement • Analyzed performance data to support marketing strategy redevelopment for Shakespeare’s Pizza

Directed marketing content and strategic campaigns for a student-led publication serving the University of Missouri community. • Partnered with local businesses to organize social giveaways and drive engagement • Conceptualized and launched “Miss-Zou” series featuring weekly editorial videos and complementary articles • Oversaw internal brand voice and PR communications across social media platforms

• Certificates: Marketing Analytics, Multicultural Studies • Awards: Dean's List, Bright Flight 2.0 Scholar