Spencer Wixom
Chief Executive Officer @ The Brooks Group
About
I've been privileged in my career to transform sales and marketing teams in some of the biggest and best companies in the world. We've worked side-by-side to design commercial messaging and flow that messaging into content, channel and digital marketing ecosystems. We've built and launched successful manager coaching development programs. We've trained individual sales people in all parts of the world, in many languages, to tailor and deliver powerful insight-led sales experiences. This effort has, on average, returned 15x the original investment in top line revenue in just a few months. When we have brought together sharp marketing content, effective coaching and a keen understanding of the customer, we have found more engaged customers willing to take action and make decisions. This has led to larger opportunities, faster moving pipelines, better win rates and billions in incremental revenue. Let's keep going. We have much to do. Some quotes that capture my mission: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” - Dale Carnegie When considering sales conversations like dramatic art, "That the audience be teased, disappointed, reassured, frightened, and finally freed is the essence of dramatic/musical form...And the greater the art the more upsetting, provoking, dramatic those reversals are - it is only , and necessarily, garbage that makes us feel good all the time." - David Mamet
United States
Dallas-Fort Worth Metroplex
Management Consulting
Global Business Development, Market Research, Strategy Development, Leadership, Management Consulting, Strategy, Product Marketing, Business Development, Business Strategy, Management, Competitive Analysis, Strategic Planning, Strategic Consulting, Sales, Consulting, Strategic Partnerships, Project Management, Mergers & Acquisitions, Client Relations, Program Management
Experience
Chief Executive Officer
The Brooks Group
Greensboro, North Carolina, United States
Adjunct Professor
Naveen Jindal School of Management, UT Dallas
I teach Intro to Professional Selling in the Jindal School of Business
Featured Thought Leader
Sales Assembly
Chicago, Illinois, United States
Chief Customer Officer
Challenger
Dallas-Fort Worth Metroplex
Senior Vice President of Marketing & Business Development
Challenger
Dallas, Texas, United States
Vice President of Marketing
Challenger
Dallas/Fort Worth Area
Director of Marketing and Sales Enablement
Challenger
Dallas/Fort Worth Area
Director - Sales & Marketing Solutions
CEB, now Gartner
Dallas/Fort Worth Area
• Senior leader in +$60 million sales and marketing consulting practice centered on the Challenger commercial transformation concept • Executive manage multiple consulting teams providing marketing message development, sales force transformation, sales coaching transformation, sales systems development and quantitative sales productivity analysis • Oversee quality of existing client relationships, new business development and team member professional development
Senior Consultant - Asia Pacific
CEB, now Gartner
Sydney, Australia
• Developed Asia business strategy and managed multiple sales and marketing transformation engagements throughout region • Built sales training facilitator bench with Asia culture and language sensitivity • Presented to and sold to senior leaders, sales managers and individual contributors throughout APAC region
Consultant
CEB, now Gartner
Washington D.C. Metro Area
• Led teams delivering sales and marketing consulting to global clients • Exceeded new and existing business development targets
Land Acquisitions Manager
Woodside Homes
• Entitled and developed a $40+ million land portfolio • Researched competitors’ products, pricing and incentives • Planned aspects of new communities, including product types, amenities, pricing, incentives and marketing materials • Developed sales contracts, association documents, direct marketing and signage for new communities • Managed customer contract processing and settlements
Senior Market Research and Financial Analyst
RSM EquiCo
• Researched and wrote over 1,000 pages of targeted market research used in acquisition pitch books • Industries of specialty included construction, automotive, architecture and engineering, pharmaceutical, aerospace and biotechnology • Created buyers lists, competitive analyses and research for multiple successful transactions; transaction volume valued in excess of $50 million • Mentored and trained five new analysts to use market research methods and online research tools
Intern
The United States Supreme Court
Washington D.C. Metro Area
• Wrote a collection of short biographies of American impressionist artists for use by the Justices • Spoke to groups of international judges, dignitaries and guests on the culture and history of the U.S. Supreme Court • Published a research paper on the Court and capital punishment in the Hinckley Journal of Politics
Education
Brigham Young University
Business
Naveen Jindal School of Management, UT Dallas
Spencer Wixom's Contact Information
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