Spencer Lin
Global Research Leader - Chemicals & Petroleum and Industrial Products. CFO, IBM IBV @ IBM
About
Spencer Lin is responsible for market insights, thought leadership development, competitive intelligence, and primary research on the industry agenda and trends for Chemicals & Petroleum, Industrial Products and Chief Financial Officer (CFO). Spencer has over 25 years of management consulting experience in finance transformation, strategy development and process improvement. He has facilitated, directed and executed multiple engagements that focus on developing strategies, improving the performance of existing businesses and creating compelling new businesses for consumer products, airlines, hotels, Global Distribution Systems and travel management companies. He has extensive experience in performance improvement, scenario planning and strategy formulation. He co-authored the 2022, 2020, 2018, 2015, 2013, 2010, 2008 and 2005 Global CFO Studies.
United States
Barrington
Information Technology & Services
Strategy, Business Transformation, Management Consulting, Program Management, Leadership, Strategic Planning, Mergers & Acquisitions, Market Analysis, Finance, Process Improvement, Performance Improvement, Business Development, Management, Business Process Re-engineering, Business Process Improvement, Consulting, IT Strategy, Product Development, Six Sigma
Experience

Global CFO Market Development Lead, IBM Market Development & Insights
- Drive growth through markets insights on the CFO agenda to identify opportunities and to drive awareness, preference and consideration for IBM products and services - Provide thought leadership development, competitive intelligence, primary research, social research, and market opportunity analysis - Advise IBM leadership across consulting, outsourcing, software, and financing on CFO market strategy

Associate Partner; Global Business Advisor
Financial Management Practice - Client Development: Drive thought leadership around the Office of the CFO. Assist with key client business development opportunities. - Market Development. Assess competitive landscape and business activities to provide forward-looking observations and recommendations on practice direction. Support strategy development, planning and execution, including market analysis, market segmentation, target markets, channels, ISV strategy, mergers and acquisitions. Work on key market development activities, such as analyst relations. Build business cases for growth opportunities. - Solutions Management: Help determine planned solution portfolio based on strategic drivers for the practice. Work with domain SMEs to define scope, investment needs of planned portfolio and implement

Associate Partner
Financial Management Practice within the Distribution Sector - Led teams to help CFOs address new risks and challenges, drive enterprise wide-wide profit improvement and increase shareholder value - Representative projects include Finance Transformation Assessment, Process Reengineering, Balanced Scorecard Development

Senior Managing Consultant
Strategy and Change Practice within the Distribution Sector - Led range of projects for the Travel and Transportation industry. Representative projects included sales technology review, strategic sales force diagnostic, IT organization assessment, business turnaround and restructuring program management - Co-authored the “Travel Distribution 2007: New Profitability Constellation” whitepaper.

Global Strategy and Change Team Leader
IBM Institute for Business Value - Conducted research and developed thought leadership across the competencies of Strategy and Change - Co-authored “It’s time to flex: Create the organization and cultural agility to do business on demand" and “Confounded by consumer purchase decisions? Consumer Decision Process modeling takes the guesswork out of revenue growth.”

Senior Principal Consultant
PwC Consulting
Strategic Change Practice with a focus on Travel and Transportation - Representative project include Scenario Envisioning, New Service Development and Execution, Market Assessment, Strategic Planning, Performance Improvement
Spencer Lin's Contact Information
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