Spencer Jahnke

Digital Marketing Strategy: - Understand client goals and KPIs to create a holistic digital marketing strategy - Report developing digital trends, tactics, and opportunities to internal team and clients - Analyze historical performance, seasonality, and opportunity to forecast budgets and create annual media flows - Gain insights and recommend actionable next steps based on media performance data - Conduct competitive audits to determine how brand awareness, digital investment, and overall media mix compares to other competitors in the same landscape Paid Search & Paid Social Advertising: - Manage $6.5M+ in annual search budgets across client accounts - Day-to-day execution of paid search and paid social campaigns, with experience in Google, Bing, Facebook, Instagram, and Pinterest - Set up and create new campaigns, including keyword research, ad copy writing, campaign structure, and audience targeting - Build audiences and analyze performance within Facebook platform to inform client of demographic and psychographic patterns that respond exceptionally well to the brand - Identify, recommend, and implement opportunities for testing and improving performance - Work with project manager and team leads to create and ensure timely delivery of project schedules - Manage performance media planners to ensure flawless execution of paid search and social campaigns - Create processes to improve efficiency and accuracy of paid search campaign implementation

• Support implementation and optimization of multiple client PPC campaigns. • Collaborate with team members to create more efficient processes and keep up with Google’s best practices for PPC. • Work cross functionally with Google Business team to help implement AdWords product changes. • Create workflow efficiencies by reducing campaign build time by finding and adjusting bottlenecks in the build process. • Train team members on AdWords Editor. • Actively manage client PPC accounts on Bing and Google Networks. • Part of a cross functional team for product launch of DMA, implementing workflow processes to streamline account builds.

• Implement and manage paid search and television advertising campaigns and create weekly, quarterly and yearly reports using KPIs from Google Adwords and Analytics. • Manage 50k/year paid search spend and 250k/year television spend to optimize advertising budget. • Work directly with NBC and CBS affiliates nationwide to negotiate rates for commercial placements. • Create excel documents with week by week strategy and projected quarterly/yearly spend. • Develop and maintain paid search knowledge by using webinars and online articles to keep up to date with digital marketing trends and changes.

• Help sell, process, and ship thousands of clubs per month. • Communicate directly with customers to answer questions and negotiate prices. • Participate in projects to improve logistical efficiency in the processing of online sales.

• Research potential clients and create client lists with contact info based on geography. • Analyze competitive marketplace trends and make recommendations on actions to address them. • Advise Brand Manager/Owner of competitive activities and social media marketing trends for the industry.

Emphasis on Marketing, Sales, and Food Industry Management Minor in Marketing