Anthony Spano

Vice President of Sales & Marketing @ Toyota Material Handling Solutions

About

I’m an operations and strategy focused leader with 15+ years of experience translating growth into execution across complex, multi-site, industrial environments. While my career began in commercial leadership, my work has consistently centered on translating enterprise demand into executable plans by aligning people, assets, suppliers, and systems to support scale in complex, multi-site environments. As Vice President of Sales & Marketing at Toyota Material Handling Solutions, I partner closely with service, operations, parts, power, and OEM stakeholders to forecast demand, identify capacity constraints, sequence deployments, and support long-term planning across national and strategic accounts. I routinely provide executive-level visibility into execution risk, tradeoffs, and operational readiness. Previously, I’ve led global customer success and operations teams in technology environments, building KPI frameworks, capacity models, and cross-functional operating rhythms with Product, Engineering, and Support organizations. I’m particularly interested in roles where disciplined planning, cross-functional execution, and scalability are critical, especially in fast-moving, mission-driven, or high-accountability environments. Open to conversations around operations strategy, industrial capacity planning, and scaling execution in complex organizations.

Country

United States

City

Los Angeles Metropolitan Area

Industry

Machinery

Skill

Capacity Planning, Cross-functional Team Leadership, Executive-level Communication, Business Development, Contract Negotiation, National Account Management, National Account Development, Solution Selling, Strategic Planning, Enterprise Technology Sales, Operations Management, Customer Service, Troubleshooting, Inventory Management, Purchasing, Account Management, Sales Operations, Sales Management, Sales, Negotiation

Experience

Vice President of Sales & Marketing

Toyota Material Handling Solutions

2023-7 - Present · 3 yrs 3 mos

Los Angeles Metropolitan Area

-Lead enterprise-wide planning across equipment, service, rental fleet, and automation deployments for national and strategic customers. -Partner cross-functionally with service, operations, parts, power, and OEM teams to align forecasted demand with execution capacity -Translate growth initiatives into multi-state execution plans, balancing delivery sequencing, service coverage, and resource constraints -Provide executive visibility into operational risk, capacity gaps, and timing tradeoffs to inform go/no-go decisions on large deployments Key Achievements: -Grew national account revenue 22% YOY through coordinated sales and execution strategy -Closed and expanded enterprise agreements, including a $MM fleet replacement for Niagara Bottling -Built and managed a multi-million-dollar pipeline across Fortune 1000 organizations -Directed multi-state service contracts, complex RFPs, and cross-functional delivery for customers including SpaceX and Maersk

Director of Sales and Marketing

Toyota Material Handling Solutions

2021-12 - 2023-7 · 1 yr 8 mos

Los Angeles Metropolitan Area

-Led regional and national sales planning while acting as a cross-functional bridge between sales, service, operations, and finance -Collaborated with operations leadership to balance production schedules, service bandwidth, and customer delivery timelines -Improved demand visibility through forecasting and structured planning processes

Manager, Aftermarket Sales and Service

Toyota Material Handling Solutions

2021-3 - 2021-12 · 10 mos

-Coordinated aftermarket revenue with service execution and customer uptime requirements -Identified and escalated service capacity gaps impacting response time and contract performance

Regional Sales Manager

Naumann Hobbs Material Handling, Inc.

2020-2 - 2021-3 · 1 yr 2 mos

-Managed 6+ Account Managers and Service Sales Representatives across five territories -Aligned sales growth with service capacity, technician staffing, and equipment availability

Account Manager

Southwest ToyotaLift (Southwest Material Handling, Inc.)

2019-3 - 2020-2 · 1 yr

Mira Loma, California

-Developed and managed customer relationships resulting in sales of Toyota industrial equipment -Planned and executed product demonstrations and customer-facing events -Supported sales strategy through negotiation, market feedback, and solution positioning

Director of Customer Success

NuORDER by Lightspeed

2018-3 - 2019-3 · 1 yr 1 mo

Westwood, California

-Led a 12-person international team supporting $10M+ ARR -Built KPI dashboards and capacity models to balance account load and coverage -Partnered cross-functionally with Product, Integrations, and Support to align roadmap and execution -Served as voice of the customer in planning and prioritization discussions

Manager, Customer Success Operations

Demandforce

2017-2 - 2018-3 · 1 yr 2 mos

El Segundo, California

-Managed 20+ CSMs across three verticals -Built utilization and capacity reporting tied to staffing and retention -Promoted 7 team members, supporting organizational scale and continuity

Customer Service Sales Manager

Toyota Material Handling Solutions

2010-9 - 2017-2 · 6 yrs 6 mos

Santa Fe Springs, California

-Managed 6+ Customer Service Sales representatives across six territories -Delivered $10M+ in parts, service, rental, and equipment gross profit -Developed annual growth strategies increasing parts, service, and rental sales 25% YOY