Sp Leong
Regional CEO (S.E.A & Hong Kong) @ Wismettac Group
About
I possess extensive hands-on experience in expanding markets across multinational and diverse culinary cultures, strategic acquisitions, product innovation, and partner development. These experiences enable me to help multinational companies gain a competitive advantage and achieve business breakthroughs in the global market. With my in-depth practice and leadership experience in these areas, I am able to provide insightful and actionable advice on business development, value creation, corporate strategic planning, and mergers and acquisitions, tailored to the needs of the company.
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Singapore
Food & Beverages
Food Industry, FMCG, Frozen Food, Trade Marketing, Food, Consumer Products, Shopper Marketing, Customer Insight, Key Account Management, Sales Management, Strategic Planning, Ingredients, Marketing Strategy
Experience
Regional CEO (S.E.A & Hong Kong)
Wismettac Group
Singapore
Chief Executive Officer
Phoon Huat
Singapore
Independent Director
Phoon Huat
Chairman, CEO/ Shareholder
Chi Shan Long Feng Food Co., Ltd.
Taiwan
Chief Operating Officer
Siam Food Services Limited (Member of FOODSERVICE APME)
Thailand, Vietnam, Cambodia & Singapore
Managing Director - Foodservice
Siam Food Services Limited (Member of FOODSERVICE APME)
Thailand, Vietnam, Cambodia
Vice President - McDonalds Business Unit APMEA
McCain Foods
Singapore
Managing Director (SEA & Taiwan)
McCain Foods
Taiwan, Singapore
General Manager (Taiwan, Hong Kong & Macau)
McCain Foods
Taiwan
Director, Sales & Marketing (Taiwan)
McCain Foods
Taiwan
Regional Manager SEA
McCain Foods
Malaysia
Channel Development Manager
Fraser & Neave Holdings Bhd (F&N)
Malaysia
Sales Executive
Kellogg Company
Education
University of South Australia
Channel Distribution Management
Universiti Putra Malaysia
Consumer Marketing
University of East London
International Marketing
Sp Leong's Contact Information
Phone
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