Sowari Akosionu

Spearheading the strategic evolution of Pistis Foundation’s outreach by aligning multi-stakeholder interests with scalable social interventions in Healthcare, Education, and Shelter. - Engineered a proprietary partnership framework that successfully transitioned the Foundation from transactional giving to strategic, value-based collaborations with Corporates, HNIs, and Institutional Funders. - Architected a comprehensive communications blueprint that moved the brand from "programmatic reporting" to "measurable impact storytelling," significantly increasing donor retention and brand equity. - Serve as a key advisor to executive leadership on donor positioning and CSR alignment, facilitating high-level engagements that unlock new advocacy channels and resource streams. - Partnered with leadership to drive the integration of donor intelligence systems and data-led reporting, contributing to a culture of transparency that prepares the Foundation for international scaling Key Achievements: - Repositioned the UBOMI Medical Outreach as a premier CSR vehicle, resulting in a measurable surge in corporate participation and multi-year donor commitments. - Catalyzed a cultural shift in communications that drove a significant uptick in donor engagement metrics and opened doors for multi-lateral funding conversations. - Developed a tiered donor stewardship model that personalized the "Impact Journey," ensuring long-term loyalty across diverse donor segments.

Responsible for driving Revenue Growth, Market Expansion, and Strategic Partnerships in alignment with the company’s revenue and EBITDA objectives. Engineering high-impact strategic alliances with major telecommunications providers (Vodacom, MTN, Airtel, Safaricom) to increase digital inclusion and affordable content access across Nigeria, Kenya, and Tanzania, Ghana, Cameroun, South Africa, Uganda Leveraging advanced growth analytics to understand and serve the African "mass-market" demographic, a key skill for behavioral change campaigns.

Strategic Head of Marketing and Partnerships | Orchestrating User Growth and Revenue Generation | Key Deliverables: • Revenue Diversification and Growth through Strategic Partnerships. • User Growth and Engagement through successful marketing strategies that attract and retain users. • Strategic Partnership Impact, assessed by impact of partnerships on Revenue, User Growth, and BrandPositioning. • Brand Awareness measured by the increase in brand recognition and perception within the target audience across Africa

Optimizing Telecommunication Partnerships and Products for Growth - Mdundo Music Subscription Service across Africa" In my role as Head of Telco Products at Mdundo, my main focus was to manage and optimize the company's telecommunication partnerships and products across Africa, driven by four key objectives: - Developing and implementing strategies to grow the premium service and active subscriber base, with a target of 10 million paid subscribers by 2025. - Increasing revenue per subscriber, improving CLTV while driving down customer acquisition cost. - Growing the premium service to contribute 40% of overall revenue. - Expanding Telco partnerships across Africa, currently present in 5 countries. I work closely with the board and the management team, focusing on unit economy, EBITDA, and CLTV, to ensure profitability through a well-positioned product portfolio. With my expertise in developing and executing successful marketing strategies, I am committed to driving growth and delivering exceptional customer experiences for Mdundo."

Some performance highlights. Spearheaded the cross-functional alignment of a 5-year media plan and product marketing roadmap. Leading a team of six specialists, and nine agency partner reps, I consolidated organization wide requirements across Digital and Traditional Offerings, partnered with analytics and buying agencies, and led executive board presentation, defense and approval of resource and budget. Increased media budget performance by 25% consistently over 3 years during an era of reduced budgets. I led the monitoring, campaign reconciliations, and improved relationships with partners across key initiatives in digital product placements, co-branding marketing with big brands including device manufacturers, owners of large digital inventories, media buy monitoring Co-authored, in collaboration with cross-functional leads from Digital VAS, Sales & Distribution, and Enterprise, the 9mobile Digital Audience Manual covering customer acquisition, retention and affinity. This increased team cohesion, reduced ambiguities, and radically increased our combined speed of Go-To-Market by over 60%. Post Imperial College UK certification in Digital Product Marketing, I led the end-to-end search engine marketing business strategy. Built and championed the organization wide adoption and operationalization of our buying methodology and campaign management process covering audience analytics and targeting, creatives development, bidding, placement, traffic quality tracking, engagement tracking from awareness through acquisition to retention and loyalty. The resulting increased conversions exceeded our previously high churn. With consistency of approach we gradually reversed the trend, lowered churn, and thereafter returned more budget focus to subscriber growth. Consistently exceeded expectations over 5 years at annual performance reviews albeit with expanded responsibilities and portfolio.

Designed and developed online campaigns for product launches and other marketing activities. Mastered usage of data visualization tools like Excel, Google Sheets, Google Analytics, R, and Tableau to analyze campaign performance and report to internal product owners Partnered with technical and product teams to improve search infrastructure overall and increase growth capabilities across owned sites Built a scalable content and SEO strategy to quickly increase 9mobile's digital brand presence and search relevance. Developed a structured approach to social media content planning and deployment (Monthly themes, post and calendar) Designed acquisition funnels for traffic landing from direct URL, PPC campaigns, organic SEO, and social media Automated customer feedback collection across multiple touch points and built a model to convert data into actionable insights useful in creating propositions and driving experience improvement initiatives

Developed and deployed Voice of the Customer (VoC) programme for Etisalat Nigeria in 2015. Implemented Customer Experience improvements for 200+ Etisalat Retail outlets across Nigeria resulting in 80% Customer Satisfaction Score. Implemented Customer Experience improvements in Alternate Channels by deploying CX Code of Conduct for Direct alternate channel (DAC) and Strategic Partners (SP) increasing outlet Customer Retention rates and lifetime value by over 17% YoY Fostered 20% increase in Net Promoter Score (NPS) and Customer Loyalty by embedding customer insights into Product and Service development and testing. Last mile resource for Product Requirement mapping, go-to-marketing roadmapping and product testing Review and optimize Business Requirement Documents(BRD) in line with User Experience best practice Designed scalable Customer journey maps with product owners for new product launches ensuring the journey across buying, using and sharing is seamless and fit for purpose. Responsible for Customer Feedback and Discovery to build best-in class customer experience initiatives Responsible for optimizing the effectiveness of existing Customer Experience models through digital approaches and tools. Responsible for planning and executing Customer Forum events, Product Pilot and Focus group activities for Etisalat Nigeria

Consistently in the top 10% of sales managers in the company nationwide. Drove incremental sales by productive marketing with the goal to increasing outlet profitability by 25% monthly Developed and managed large accounts and monitored revenue performance of sales team. Managed all aspects of sales cycle from initial lead qualifications to the close of sale. Trained and supervised Channel and Trade Partners on sales techniques, achieving targets and meeting sales deadlines. Conducted market analysis to understand competitors and sales trends. Developed scalable models for channel attribution analysis Retail Marketing Strategy development and execution

Growth Strategic Marketing Modelling & Analysis for Management Operations Management Organisational Behaviour Strategic Advantage

Digital Marketing: Customer Analytics & Engagement using new technologies to take advantage of ever-increasing data availability and optimize marketing strategy for digital. Programme combined deep consumer insights and strategic brand management with cutting edge analytical tools. Prediction of customer behavior and sentiments using data and converting customer engagement into sales