Jonas Souza

Account Management, dashboard analysis, and advertising campaign management for companies selling on the Mercado Livre marketplace. I build strategic relationships based on measurable results, continuous optimization, and maximizing e-commerce client ROI (Return on Investment). Consistently results-focused, I drove a 20% revenue increase for one of my key clients (a supplement store) by modifying background imagery and optimizing the campaigns' target ROAS. Core Competencies: Inside Sales | Customer Success | Marketing | Account Management.

Account Manager with solid experience in digital advertising and streaming, specializing in the Connected TV (CTV) and FAST Media ecosystem. Focused on building and managing strategic relationships with large advertising agencies and direct advertisers (B2B). My approach combines a consultative and analytical profile, using data to develop effective media plans and optimize campaigns focused on ROI, Reach, and Video Views (Completion Rate). I have hands-on experience in programmatic media sales and direct deals, acting as the bridge between client needs and inventory solutions. Beyond my Account Manager competencies, I was responsible for leading the structuring of the sales team's Salesforce instance, focusing on lead prospecting and sales pipeline management. Core Competencies: Strategic Account Management (Key Account Management) Advertising Agency Relationship Management (C-Level) Consultative Media Sales (CTV, FAST, Programmatic) Performance Analysis & Campaign Optimization (Looker Studio, Power BI) Active Prospecting (Hunting) & Account Retention (Farming) Proficiency in Media Metrics and the AdTech Ecosystem

Led a LATAM Success Case (Spotify), where my strategic media campaign recommendation directly resulted in a +20% increase in hiring for the client (Teleperformance). Managed a large-scale client portfolio, focusing on relationships with media decision-makers to drive platform adoption (first ad on Spotify). Was responsible for the full media cycle, from creating media plans and briefings to detailed results monitoring. Executed both "Hunting" (initial product presentation and sales) and "Farming" (relationship management and client retention) functions.

Managed a strategic portfolio of B2B clients, providing expert consultancy on advertising and social media strategies for the Meta platform. Operated in a hybrid "Hunting" (prospecting new leads) and "Farming" (driving revenue growth from existing accounts) role with a strong focus on results. Led the generation of insights and campaign optimizations, focusing on scaling client results and ensuring peak ad performance. Provided high-level consultative and strategic support for multiple accounts simultaneously.

Atendimento ao cliente com foco em empréstimos consignados. Garantia de excelência na experiência do cliente, reconhecido por alto desempenho, alcançando NPS pessoal de 100%.