Souvik Bera

Founding SDR @ Fabel Media

About

I'm 22 and intentionally rebuilding my life - by stacking skills, habits, and honest execution, one step at a time. Over the last few years, health setbacks forced multiple restarts. What that taught me wasn't motivation - it was direction. You don't need everything figured out. But you do need momentum, structure, and real-world exposure. Currently, I work inside a B2B founder-led growth environment: where I’m learning how GTM systems, outreach structure, and revenue operations come together to create a repeatable pipeline. My focus is not on day-to-day sales tasks, but on the systems behind distribution - messaging, ICP clarity, outreach design, and CRM workflows and how these shape real customer conversations and results. This experience has helped me see that most GTM problems are design problems, not effort problems. I use this space to share: - how I think about GTM and outreach systems - what works (and what doesn’t) in real execution - lessons from building distribution in founder-led GTM environments If you’re building or scaling founder-led distribution and care about "systems over hustle", we’ll likely think in a similar way.

Country

City

India

Industry

Higher Education

Skill

Go-to-Market Strategy, Sales Operations, Cold Email Outreach, Growth Strategies, Statistics, Lead Generation, Cold Email, Personal Branding, Instantly , LinkedIn Sales Navigator, Customer Relationship Management (CRM), Outbound Marketing, Copywriting , Cold Calling, Sales, Sales Funnel Optimization, Canva, Python (Programming Language), Google Sheets, Google Docs

Experience

Founding SDR

Fabel Media

2026-2 - Present · 8 mos

Outbound Sales Representative

Fabel Media

2025-11 - 2026-2 · 4 mos

Worked on building and stabilizing founder-led GTM and outreach systems, with a focus on making outbound repeatable, reliable, and scalable. Key work and ownership: - Built Fabel’s cold email outreach system from scratch, including domain setup, inbox warm-up, ICP definition, lead list building, data cleaning, and campaign sequencing. - Designed the initial outbound workflow targeting US/EU B2B SaaS and tech companies, focusing on structure over volume. - Diagnosed and fixed a deliverability issue in month two when inbox health dropped below 80%, restoring it back to 100% through changes in sending patterns, list hygiene, and sequencing logic. - Worked closely with the co-founder to test, track, and iterate on messaging and outreach performance to build a repeatable outbound engine. - Set up and maintained the CRM system to organize leads, conversations, and pipeline stages clearly. - Implemented automated cold calling using DialNexa to improve lead qualification and reduce manual effort within the GTM workflow. Outcome: Helped move outbound from ad-hoc execution to a structured GTM system, with early positive replies and the first meeting booked within the initial month, followed by improved system stability and reliability.

Education

Indian Institute of Technology, Madras

Data Science and Applications

2023-1 - 2025-12 · 3 yrs

Dropped out : not because I had some big, bold career plan - I had to. Life pushed me into a corner, and I made the choice that kept me moving. Also my priorities and interest changed overtime and I needed to focus on mastering sales and marketing properly, through real work, not theory - and that clarity was enough to move ahead.