Souraya Al Ahmar Philbert

PR & Communications Director @ MarComLux

About

A communications strategist enjoying 20 years of international experience in the luxury industry. I have cultivated a taste for overcoming challenges by designing strategies smoothly connecting WHY to PURPOSE. I am no short of creativity which drives me to always be innovative in every project. My Key Competences: ★ Strategy ★ Communications 360° ★ Brand Understanding ★ Inbound Marketing ★ Influencer Marketing ★ Team Mentorship

Country

City

France

Industry

Public Relations & Communications

Skill

Brand Strategy, Strategic Brand Consulting, Positioning (Marketing), Brand Activation, Media Planning, Negotiation, New Business Development, Watches, Product Launch, Press Strategy, Press Relations, Launches, Luxury, Launch Events, Marketing Strategy, Journalism, Marketing Communications, Public Relations, Digital Publishing, Event Management

Experience

PR & Communications Director

MarComLux

2022-3 - Present · 4 yrs 7 mos

Paris, Île-de-France, France

C-level communications partner specializing in luxury, haute horlogerie, and fine jewelry. I shape cultural positioning and brand influence through sharp strategy, localized execution, and community-driven relevance. • Trusted advisor to leadership, I translate brand vision into high-impact narratives, manage reputation, and deliver solution-oriented counsel in complex, fast-moving environments. • Define and lead PR & communications strategy aligned with business and brand equity • Advise executives on positioning, reputation, and long-term desirability • Localize global campaigns into culturally resonant activations • Optimise marketing investments, and amplify ROI across earned media, influence, events, and cultural activations • Build and activate communities of influence (media, KOLs, creatives, collectors) • Lead negotiations and strategic partnerships • Design scalable processes and operating models • Mentor and empower high-performance teams Clients: Hublot, TAG Heuer, Bvlgari Watches, MB&F, Panerai, Roger Dubuis, Fred, Pomellato, De Beers

Consultant in Strategic Communications and Content

Souraya Al Ahmar Consultancy

2019-2 - Present · 7 yrs 8 mos

Writing success stories with select partners, providing them with Communications strategies and Content visions tailor-made to their audience, values, needs and objectives.