Sourav Shah

Define & drive the corporate E-commerce strategy Drive direct online sales, online ancillary & OTA revenue Drive e-business revenue and profitability by identifying strategic opportunities to grow the online business. Own and manage Web User Experience across company web sites and microsites including design & aesthetics, content, navigation, information architecture, performance and functionality

Grow the E-commerce business at Trent limited for Westside| Zudio| Landmarkstore

Heading Digital Marketing and CRM initiatives at Domino's Pizza India! Responsible for a) Driving sales volumes across digital assets to meet defined revenue targets b) Growing the mobile contribution to sales via mobile app and mobile web c) Managing the CRM platform for driving higher user frequency and reduce lapse e) Improve UI/UX for digital properties to consistently improve conversions f) Build a strong digital brand through effective use of social media marketing and ORM g) Monitor and use analytical tools to drive higher traffic share and lower the cost of acquisition

Managing the digital assets at Mahindra Financial Services. Generating revenue online for all Loans (Home, Car, Personal, SME), Term Deposits, Mutual Funds and Insurance products. Digitize the customer journey for all products at MMFSL

Paid/Organic search marketing: Manage all aspects of paid search engine marketing (SEO/SEM), mobile search, Mobile marketing, Mobile application development, social media marketing (SMM), online reputation management (ORM), affiliate marketing and email marketing to generate online traffic through these initiatives and convert this traffic into revenue from online conversions. Responsible for developing and executing strategic digital marketing initiatives to generate revenue from online sales. Ownership for the P&L targets for the online channel and individual product categories Media Planning and Buying: Responsible for planning & buying digital properties for driving brand presence through display and content plugs. Evaluating campaign performances, restructuring and managing online budgets. Social Media Marketing: Managing the Social media platform for the brand and use facebook/twitter as a channel for servicing customer concerns. Increase brand reach and awareness via effective use of viral content. Online Reputation Managenemt: Managing ORM for the brand across listening and review platforms such as mouthshut.com. Create brand evangelists in the social media space and generate a positive brand recall through customer reviews, brand mentions Responsible for driving business through aggregators and channel partners Analytics: Manage analytics to track all search and marketing campaigns launched to improve the conversion ratio and reduce cost of acquisition, improve click rates, open rates, conversion rates, and leads/sales ratio.Take corrective actions to ensure desired results. Content Management: Managing real estate on the website, rearranging web content to ensure higher click rates, more traffic, visibility and higher product uptake

Drive the ECommerce channel and deliver revenue targets from online sales

Handling all Digital marketing communication to HSBC India customers through the Alternate delivery channels such as electronic digital mailers, websites, ATMs, mobile phones, direct mailers and personal Internet banking. Managing the entire chain of Customer Life Cycle Management for Internet Banking customers in India to increase channel usage, reduce channel attrition and to drive new acquisitions.Developing digital marketing content -Working closely with marketing agencies to develop innovative digital marketing campaigns. Manage external vendor relationships with advertising and digital design agencies Key skills: Developing Digital Marketing communication, SEO/SEM, managing CLCM programs/ customer journey for Internet banking customers, online customer acquisition, migrating customers to online platform through innovative campaigns & customer centric incentives

Digital Marketing

Handling ATL & BTL brand related communication