Sourav Sarkar

Leading retail and omnichannel GTM across East & South India with national mandates, covering 10,000+ GT outlets. Owning end-to-end retail GTM for multiple smartphone launches, driving sell-out acceleration, retail readiness, and channel productivity. Building ROI-led O2O retail frameworks, integrating digital and influencer-led demand with physical retail funnels. Driving retailer advocacy and assisted-selling programs to improve brand recommendation and last-mile conversion. Governing retail visibility and trade investments through performance dashboards tracking sell-out velocity, ROI, and asset productivity.

Led pan-India retail and omnichannel GTM across 15,000+ GT outlets, MT, and EBO formats during high-velocity growth phases. Owned national retail GTM for multiple flagship and mass smartphone launches, ensuring rapid market readiness and early sell-through. Established performance-led retail activation and visibility governance, improving footfall-to-purchase conversion and ROAS. Built and scaled influencer-led and employee advocacy programs to strengthen assisted selling and improve attribution for offline investments.

Supported retail marketing across a ₹3,500+ Cr large-format retail ecosystem, spanning 140+ stores across multiple formats. Managed regional trade and BTL investments with ROAS governance, improving store walk-ins and local market performance. Led GTM execution for new store launches and regional expansions, ensuring retail readiness and consistent brand deployment. Leveraged CRM and loyalty insights to drive repeat purchase and store-level productivity across priority catchments.

Led retail marketing and growth initiatives across 100+ hypermarket stores, supporting one of India’s highest-velocity mass retail formats. Played a key role in the store-to-door and dark-store pivot during COVID, enabling ~60% revenue retention during lockdown periods. Directed regional GTM and execution for marquee sales events (e.g., Sabse Sasta 5 Din), delivering 18% YoY uplift in peak-day revenue. Deployed catchment-led and CRM-driven marketing, improving Average Bill Value by ~10% and repeat purchase frequency. Partnered with leading FMCG brands to execute co-funded, in-store monetization programs, improving store-level ROI and floor productivity.

Led the zero-to-one launch of a consumer electronics retail brand, scaling to 40 stores within 6 months across Eastern India. Owned marketing for a ₹60 Cr business portfolio with direct responsibility for category margins and store-level profitability. Built end-to-end retail systems including store identity, VM standards, launch playbooks, and performance review frameworks. Designed trade programs and media partnerships to drive rapid market entry, channel adoption, and sustainable store economics.

Built the regional retail marketing ecosystem from the ground up, including VM and field marketing teams, and established SOPs for retail deployment and governance. Led GTM execution for dual portfolios (Huawei premium & HONOR digital-first) across GT, MT, and EBO formats, ensuring consistent retail readiness. Executed high-decibel OOH and on-ground launch programs, securing strong first-feet visibility across Tier 1 and Tier 2 markets. Governed SIS and POSM asset lifecycles, maintaining premium brand imagery and improving asset productivity at point of sale.

Founding Team Member (Top 50 National Employees) Part of the founding leadership team responsible for launching and scaling Gionee in India, co-designing the regional retail GTM and distribution playbook. Led rollout of the Shop-in-Shop (SIS) and exclusive counter model across 2,000+ retail outlets, establishing a push-retail framework later adopted industry-wide. Owned regional GTM for high-velocity smartphone portfolios, securing #1 market share in East India within 12 months of launch. Built and led a 500+ promoter ecosystem, transforming retail floors into consultative, high-conversion selling environments.

Led marketing-led commercial growth and monetization for flagship retail and hospitality assets, including City Centre Malls. Re-engineered the common-area branding and activation revenue model, shifting from agency-led bookings to direct national brand partnerships, delivering a 47% uplift in non-rental revenue. Built direct relationships with national FMCG, Auto, and BFSI brands, converting mall spaces into high-value experiential marketing zones. Drove consumer engagement and footfall growth through curated retail experiences, improving weekend footfalls by ~20%.

• Ensuring brand’s equity is nurtured & nourished in keeping with strategic objectives • Assists in developing and executes the marketing & branding strategy to improve market share and reach • Co-ordinates with sales department to implement & monitor marketing initiatives for the brand. • Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the in keeping with the above identity • Develops annual plans and budgets for the brand • Keep track of all marketing related expenditures vis-à-vis budgets • Guidance to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities). • Monitors, tracks & evaluates market & competitive dynamics • Negotiation with vendors for printing of POS materials and for the BTL activities • Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team • Assists in developing market entry strategy for previously untapped geographies based on market intelligence • Monitor and track of performance of product based on specified criteria • Undertake all market research for obtaining feedback on various aspects of the brand

As a senior account manager have handled many clients accounts. Done the client pitching, co-ordinated events, promotions, managed team of executors, managed vendors done the client servicing, maintained the client relationship. Some of the client accounts I have handled are Reliance telecom, Reliance Digital TV, H.C.L, Whirlpool, Wild Stone, Virgin Mobile, Airtel , Uninor.