Sourav Lodh

All about marketing space.

• Orchestrated digital media brand campaigns for multiple categories, driving visitor growth and brand consideration. • Led the development and implementation of business-aligned media plans, impacting performance indicators. • Managed large media buying across partners, resulting in significant media savings. • Established and managed an effective media governance process with agencies and a team.

All about growth, brand and sustenance - Defending it all.

-Media buying and planning - Stake holder Management

• Establish and maintained strong client relationship. • Manage the account, ensure that the objectives are met. • Participate in client brief and debrief to the team. • Development of display media strategy and planning with experience in identifying target audiences and devising effective media campaigns, ensuring seamless execution, and finally analyzing the campaign performance. • Devise media buying and negotiating media rates. • Work on planning branding campaigns for Edelweiss, Prestige TTK, JL Morrison, Jyothy Labs. • Look into media innovation opportunities and media integration possibilities for clients to make media recommendations. • Lead weekly client calls, discussing media plans and campaign performance, optimization strategy. Ensure campaign go live in time.

• Establish and maintained strong client relationship. • Managing the account, ensure that the client objectives are met. • Led weekly client calls, discussing performance, optimization strategy, competition in the marketplace, and test plan creation. • Collaborated with other capabilities to build robust marketing approaches. • Cultivated teamwork and effective relationships across the client and internal team; aligning internal/external resources to implement decision support strategies. • Assisted in the development and documentation of best practices for improving deliverable's within the team. • Participate in client brief and debrief to the team. • Ensure that the campaign is executed as per as the plan. • Ensure smooth deployment of the plan. • Ensure report goes in time to the client. • Manage the finance around the campaign and business pod. • Post campaign evaluation. • Participate in plans and strategy way forward. • Act as a bridge between the client, planning team and the operations team. • Keeping a regular track on the campaign performance and ensure that the achieved numbers are up to the benchmark. Campaign optimization is the key to my work.

• Executed online performance marketing activities for Lenovo Ecommerce wing, managing client campaigns across various performance channels. • Developed digital strategy, presented to clients, and analyzed campaign performance to optimize ROI. • Handled content media planning and buying, provided reporting and analytics, and maintained relationships with stakeholders.

The digital tools that the company is using, how effective it is to get consumers on board and mantain the customer relationship management. Depending on the trends, the key words are found and the content marketing is developed. Using fb campaigns to get events noticed and make them successful and attract customers. Use google analytics to analyze the traffic and bounce rate and perfect the segmentation and make strategy to market the campaigns. Also worked with the Business Development for Vendors on boarding and to make a product for the Business to attract customers for the goa region.

power plant and its set up, how natural gas is being used to produce electricity and its distribution channel.