Sourabh Hembrum

Head of Marketing @ AkzoNobel

About

Sourabh is an experienced marketing professional with 18+ years in FMCG, specializing in consumer centric approach in building powerful brands, driving digital innovation and building strong teams. Known for creating high-impact marketing campaigns and building cross-functional teams to deliver sustainable business growth. After completing my MBA from FMS Delhi, I started my career at Nestlé, leading sales operations across regions like Northeast India and Rajasthan. After transitioning into marketing, I managed P&L for major nutrition brands, spearheading innovation and market expansion strategies. I also led the market entry for premium nutrition products in India and managed marketing for Sri Lanka. Currently, I head marketing at AkzoNobel India (Dulux) for the decorative paints segment, focusing on brand strategy, digital transformation, and driving business growth. I believe in fostering a collaborative work culture and empowering teams to achieve breakthrough results. Specialties: Brand Management, Marketing Strategy, Digital Marketing, New Product Development, Market Research, Media Planning, Business Growth, Team Leadership, and Cross-Functional Collaboration.

Country

India

City

Gurgaon

Industry

Consumer Goods

Skill

Communication, Business Leadership, Portfolio Management, Brand Equity, Media, Brand Management, Cross-functional Team Leadership, Product Development, Merchandising, FMCG, Market Research, Competitive Analysis, Shopper Marketing, Consumer Behaviour, Brand Development, Integrated Marketing, Consumer Insight, Management, Marketing, Sales Operations

Experience

Head of Marketing

AkzoNobel

2024-1 - Present · 2 yrs 9 mos

Gurugram, Haryana, India

Category Marketing Head - Premium Interiors, Premium Exteriors, Waterproofing

AkzoNobel

2023-5 - 2024-1 · 9 mos

Gurugram, Haryana, India

Consumer Marketing Manager - Super Premium and Premium Interiors

AkzoNobel

2018-7 - 2023-5 · 4 yrs 11 mos

Gurgaon, India

Heading the Super Premium and Premium consumer brand portfolio of Dulux Interior Emulsions. Responsible for brand strategy, innovation & renovation, new product launches, end to end communication development and execution (ATL & BTL), digital marketing as well as P&L management for the category. Lead a team of two senior brand managers and a brand manager

Senior Brand Manager, South Asia Region

Nestlé

2017-4 - 2018-6 · 1 yr 3 mos

Gurgaon, India

Heading the mainstream and economy segment of the Infant and growing up milk business for Nestle India with end to end marketing ( offline, digital and e-commerce) responsibility for the brands in the category

Senior Brand Manager ( India & Sri Lanka ) Wyeth Nutrition (A Nestlé Company)

Nestlé

2015-7 - 2017-4 · 1 yr 10 mos

Gurgaon, India

India - Selected to Set-up a new Business for Premium Infant Nutrition products for Wyeth Infant Nutrition in India. Developed Business Plan and Marketing Launch Plan for the organisation. Role also involved -Identifying and maintaining business relationships with strategic partners both inside and outside the company, -Direction and Co-ordination of business / marketing strategy & execution - Development of Innovation/Renovation pipeline, 5 year strategic planning - Reporting directly to Regional Business Head, Infant Nutrition, South East Asia Sri Lanka - Responsible for consumer communication, Innovation and Renovation and brand strategy for Infant and toddler Growing up milk portfolio for Wyeth Infant Nutrition for Sri Lanka.

Brand Manager - Infant & Growing up milk, South Asia Region

Nestlé

2013-1 - 2015-6 · 2 yrs 6 mos

Gurgaon, India

Responsible for marketing strategy, Communication, Innovation and Renovation pipeline, and 3-5 years strategic planning of the Premium Infant Formula and Growing up milk for toddlers in South Asia region ( India, Sri Lanka and Bangladesh ) - Launched NAN Pro 4 follow on formula, the first in the premium category - Launched IF with probiotics - first in the category - Launched the consumer first premium packaging - first in the category NAN Pro follow up formula 4 was chosen by Nielsen’s India as "Breakthrough Innovation" and reported in their Innovation report 3.0. Nielsen’s Breakthrough Innovation report showcases the successful new product FMCG launches, which is an exclusive list. NAN Pro 4 was awarded the honor based on relevance, distinctiveness, as well as endurance beyond the launch year.