Sounak Majumder

Managing and Leading - GTM, Partnerships and Marketing with key partners for ExpressVPN.

• Spearheading business and revenue strategies for Aircove, driving significant growth in digital subscriptions - focusing on LTV, retention, reducing churn • Leading Amazon Sales and Marketing efforts • Leading marketing initiatives for ExpressVPN, enhancing brand awareness and customer engagement through targeted campaigns. • Managing P&L responsibilities, optimising budget allocation to maximise ROI and sales performance.

Building, and strategizing e-Commerce for Sennheiser. Digital Transformation and Project Management. Responsible for growth - business and branding of online channels - D2C and Marketplace. Markets of Operations - US, Canada, Europe, Middle East, APAC and ANZ Part of the Global Marketing Team.

Digital Marketing Lead at Sennheiser India for Consumer and Professional Audio (B2B and B2C) Responsibilities: e-Commerce Management, Social Media Management, Performance Marketing, Media Planning, Amazon Management, SEO, Website Maintenance, Analytics and ORM. Project Lead of key product launches. Spearheaded the successful partnership of CRED and Sennheiser. Strategising and Managing Digital Campaigns across all platforms – Google, Amazon, Social Media, Website, Brand Store, etc. Strategising and coordinating with other Marketing segments – PR, Offline, Retail, etc. Strategising, Planning, Managing and Executing Internal and External events

Account Lead on OPPO Leading the Digital Business and Content Strategy. - Working with a team of 20 individuals across various portfolios – Social Media, Creative Strategy, Listening, SEO, Website Development, Experiential Marketing and Analytics - Planning and Strategy for products for various objectives (brand positioning or sales) - Influencer, Celebrity and KOL Content Management for effective usage of Social Media Platforms

Involved actively with Business Development and Digital Strategy. Leading the OPPO account for Digital Content Marketing -Content creation, Content Seeding, Brand Partnerships, ORM, Live Social Monitoring, Listening and Analytics, Website creation and Management. Directly involved in strategising for major pitches and launches for the organisation. - Honda's total digital mandate and the launches for Honda's Jazz and the all-new Amaze. - Voltas Beko - the joint venture of two powerhouses - Voltas (a leader in ACs in India) and Beko (leader of home appliances in eastern Europe) - Uber - the Driver Partner side of the business for Uber India - MG Motor - Strategy for the launch of the MG Motor SUV in India for early 2018 - Royal Enfield - Launching the e-comm business and brand store on Amazon 1. Voltas Beko - Launching the brand website in India listing over 79 SKUs, across 4 categories. Started off the social media across various channels which have seen a growth of over 100,000 followers. 2. Royal Enfield Gears - Setup and management of e-commerce. Royal Enfield Gear has increased its ROAS on Amazon by over 300%. Creation of A+ content for it's hero products to create a premium experience to the consumer on the online market. 3. MG Motor - #RomanceTheCity Campaign - This campaign's objective was to reignite the memories that are attached to MG Motor. MG Motor was always known for its vintage cars and before its mega launch in India in 2019, they wanted to increase the brand awareness among its target audience. 4. Relaxo - Setup of the complete digital and e-commerce ecosystem. Amazon - ROI of 16x Digital Growth (website traffic by 200%, brand SOV by 170%)

First experience of Digital Marketing in India. Primarily worked on the following accounts:- 1. Oberoi and Trident Hotels - Focus was on securing bookings from the brand website of these two luxury hotel chains. Seen a growth of 35% YOY. Performance - getting the right kind of traffic onto the brand website, branding - exclusive partnerships and premium positioning of the brand, handling the website - it's complete redevelopment and optimisation of the booking engine. Reports on daily performance in terms of bookings and searches. Strategy for Social Media and it's execution as well. Won awards at IAMAI, Smarties for best Performance Campaign and Case for redirecting bookings from the brand website in the world OTAs. 2. Jaipur Literature Festival - Lead the team to pull off the most successful digital campaign of the Jaipur Literature Festival in the year 2017. The event had over 2 billion impressions, with over 45,000 users engaging in the conversations (a 200% growth as compared to the previous years; 2017 - 0.9 Bn Impressions and 21,000 users). Lead a team of 8 to produce content real-time and create to delivery daily social strategy. The active listening and ORM also helped the JLF 2017 be positive on social even with the threat received from the Karni Sena to the festival for welcoming Prasoon Joshi (after his involvement in Padmavaat). 3. Escorts Limited - Created and managed end to end social strategy. Farmtrac - a brand of Escorts was on India Trends for the first time, with a successful campaign on Twitter for their Hanover Launch. Also, worked with the Strategy and Business Development Teams for various pitches namely - Dominos, Hero, Royal Enfield - ThunderBird X, Tinder, etc.

Supervising Match Day Marketing Content for biggest sporting and music events in the UK. Sports - FA Cup, Champions League, NFL. Music - Concerts (Beyonce, Bruce Springsteen, Coldplay, etc.), Summer Time Ball Leading and working with a team across 50+ nationalities.

News Desk Editor - worked on Political, International and Sports news primarily. Involved in production, editing and package creation.

Worked on the Editorial and News Desk during National Elections and then Shifted to the Sports Desk during the IPL 2014 and FIFA World Cup 2014, where I did Production work, Content and VoiceOvers. Doing a lot of Research work,editing, etc. Trying to learn reporting and anchoring to fulfil my dream of becoming an anchor.

Managed Communication, branding and Information of AIESEC Manipal University. Set up and Managed CRM, Created Mailers, matching mails, Wikis, etc.

Communication and Branding of my Organisation.

Heading a team to recruit people into the organisation.

• Highest grades in Marketing Strategy, Marketing Research Insights and Quantitative Analysis for Marketing • Modules include Consumer Psychology to Understand Buyer Behaviour, Marketing Research Insights, Product and Brand Management, Distribution and Pricing, Marketing Communications in Ad and PR, Quantitative Study and Stats and Marketing Strategy • Individual Research Project (Dissertation): “An analysis of how objectification of women in advertisements affect consumers in India.”

Awarded the Best Student (Class of 2015) for achievements in Academics and co-curricular activities.