Soumya Choudhury
Vice President - Head of Vertical Sales, Digital Industries @ Siemens
About
I recently joined Siemens as Head of Vertical Sales of Siemens Digital Industries with three decades of experience in the Indian market. I am responsible for Sales in all key verticals like Auto, A&D, Semiconductor & Electronics, Cement, Metals & Mining, Chemicals, Energy, Life Sciences, CPG, F&B, Water and for Account Management of our key customers. Previously I led Sales & BD across verticals for TCS Korea based in Seoul and earlier, managed Consulting & BD for TCS’ APAC Manufacturing based out of Bangalore. By education, I am an Electrical Engineer from IIT Bombay with a Post Graduate in General Management (MBA) from IIM Ahmedabad. I started my post MBA career in Financial Services Consulting and then transitioned into Investment Banking / M&A by joining DSP Merrill Lynch and focused on the Industrial sector (Automotive, Auto-components, Construction Machinery, Chemicals & Fertilizers and Cement). Later, I would get into Telecom and Information Technology M&A mandates at Dresdner Kleinwort and KPMG CF. Towards the end of the first decade, I was the Sector Lead for the Automotive and Telecom industries within KPMG CF. Worked on some marquee large deals in India which were first of a kind and complex deals.With a desire to get real operational experience, I joined one of my ex-clients and India's largest steering company Sona Koyo Steering as General Manager & Head of Corporate Finance in 2003 reporting directly to the Chairman & CEO. Thereafter, I was given a chance to create and run a new Business Unit (Indian Autoparts Sourcing SBU) by setting up a cross-border auto-component supply chain organization with a supplier quality assurance & logistics management team in India and France with necessary support of the virtual parent organization's shared functions. I was able to scale up the business to four Tier 1 clients.I joined IBM in March 2008 to enter the Tech Industry and spent around five years leading the M&A - CorpDev / BusDev team within IBM India. Subsequently, moved to a Services Executive Role in Jan 2013 within IBM's Application Management Services (ADM) Business Unit for Large Sized Services Deals (Strategic Outsourcing) and also cover Application Innovation mandates in Fintech (Blockchain) towards the end of my second decade. Post IBM, I had a 3 year stint in running a startup Visilogix which was into Supply Chain Planning & Optimisation tools & services. I also double-hatted as an Adjunct Professor at IFIM Business School (JagSoM) teaching courses in Supply Chain, Analytics, Statistics, Digital Biz & FinTech/Blockchain.
India
Bengaluru
Information Technology & Services
Allyship, Social Influence, Strategy Consulting, Identifying New Opportunities, Corporate Strategy, Business Planning, Relationship Building, Sales Leadership, People Development, Growth Strategies, Problem Solving, Deals, Communication, Business Ideas, Strategic Relationships, Deal Development, Supply Chain Management, Customer Acquisition, Team Leadership, Business Relationship Management
Experience

Vice President - Head of Vertical Sales, Digital Industries
India
Heading Vertical Sales and Key Accounts for Siemens Digital Industries focused on Factory Automation, Process Automation and Business Transformation across key verticals - Auto, Cement, Oil & Gas, F&B, Chemicals, Pharma, Metals, Emerging Technologies.

Consulting and BD Partner - APAC Manufacturing
Bengaluru, Karnataka, India
My role in TCS NGM APAC is for the Manufacturing Vertical which primarily focuses on Auto and Discrete Manufacturing. Focus was on large deals and with client focus in South Korea.

Client Solutions Executive
Bengaluru Area, India
Sales Lead responsible for structuring and concluding large IT Managed Services Deals with Fortune 100 clients across industry sectors. Due to the convergence of Digital with conventional Enterprise Applications, help integrate digital offerings (CAMS) with conventional ERP upgrades along with cognitive automation (RPA etc.). One of my focus domains was Blockchain Business Development for GBS I/SA. I was fortunate to be part of 6 Large Deals across Industrial, BFSI and Public Sector where I was the IBM CSE and won 5 of them over spirited competition from other Large IT firms like TCS, Cognizant and Accenture over the five years I was in that role.

General Manager - Corporate Finance & Strategy
Corporate Finance/M&A Head for Sona Group which culminated in a European JV with Fuji Kiko, JTEKT and Arjan Auto in India and a >Eur 100 mm outbound acquisition in Europe - ThyssenKrupp Prazissionschmiede GmbH in Germany (now Sona Comstar). Also responsible for Fund Raising and assisted the Chairman on devising Corporate Strategy for the Sona Group.

Vice President
Responsible for M&A deal origination and execution in the Automotive, Industrials, IT and Telecom sectors. Worked on multiple deals across Telecom M&A (VSNL privatisation, BSNL-MTNL merger, RPG Cellular), Auto (Daewoo Restructuring, Punjab Tractors Privatisation, Maruti Golden Share Valuation), Industrial (Bayer Agri) and others. Incidentally, Punjab Tractors Privatisation won the Euromoney Deal of the Year 2003-04.

Asst. Vice President
Originated and executed M&A deals in the Automotive & Cement industry including the largest cross border cement deal (Lafarge-Tata Steel Cement), largest hostile acquisition (India cement - Raasi Cement), largest cement merger (Grasim-Indian Rayon) and the strategic stake of Hitachi into Tata Motors Construction Equipment business and Caterpillar's acquisition of HML's Earthmoving Equipment business in the late 1990s.
Education
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