Soumen Banerjee

Standing at the forefront of driving growth strategy across the dynamic landscapes of Qatar, KSA and UAE. Currently, he is spearheading a new project in Doha, Qatar - The View Hospital in affiliation with Cedars-Sinai, Los Angeles. Soumen has an impressive track record spanning over 16 years, he is a distinguished professional in brand communications and digital transformation within the healthcare sector. His extensive expertise shines through in various facets of healthcare marketing, showcasing his progression through diverse roles encompassing brand promotion, marketing strategy, marcom, mass media engagement, specialized digital channel advertising, adept media relations (PR), crisis deftness, corporate positioning, impactful branding, and orchestrating successful hospital and product launches. He works in close collaboration with regional marketing heads, unit Marketing & BD leaders- mentoring them on various marketing projects. Lead, motivate, coach, and provide strategic direction to the larger marketing teams across the group. Help them identify right external partners for creative work, media buying, digital success and contact center support. All of which contribute to shaping and executing a cohesive marketing and communications blueprint. Collaborates with teams to enhance performance measurement and reporting structures. This enhancement enables a more refined evaluation against ROI benchmarks, subsequently steering campaigns and optimizing conversions to foster incremental revenue amplification. Delivering consistent profit growth for business websites through high quality traffic and sales conversion. With a focus on maximizing profitability, Soumen has proven expertise in boosting incremental sales through a broad range of digital marketing strategies from running SEO, ASO and content campaigns to paid Search Engine Marketing (SEM), social media advertising and performance marketing campaigns driving optimal conversion rates.