Soumalya Biswas

Leading a cross-functional team of leaders to drive the organisation’s vision of becoming the biggest Superfoods brand in India. Also leading the organisational vision of estabilishing ourselves as the largest "Make in India" Superfoods brand to export out of the country. Responsible for coming up with capital efficient strategies to grow exponentially. Revenue Management - Lead a team of highly efficient individuals driving the Retail Channel Sales across the India market. Responsible in making Rostaa the most visible Superfoods brand in the country. - Built a team ground up for demand planning to manage both topline and bottom-line growth for E-Commerce - Led to doubling of operational profitability by optimizing the go to market strategy & sourcing models comprising of media spends, product margins, operational costs, product pricing & discounting strategy - Leading the Exports expansion ecosystem ground up with exports to 5 nations within a short span of 2 years. E-Commerce & Exports Pricing & Margin Strategy - Building a portfolio pricing strategy for different categories by coming up with a data driven pricing engine both for Exports & E-Commerce. These have led to immediate short terms gains with a long term objectives within reach Content Marketing - Building the most invested superfoods community in India powered by UGC and influencer strategy; With a Celebrity Chef as Brand Ambassador and dedicated community of micro influencers across the country, creating the most trusted community around a Superfoods brand in India & the Subcontinent Demand Planning & Inventory Control – Reworked the reordering engine and made it compatible with different sourcing strategies with the Imports Department; Co-optimized inventory placement and shipping strategy with the Imports department which reduced the effective landed costs by 12%

Responsible for the entire National and International Business Development as well as Brand Building for the flagship brand - Rostaa. Lead a team of over 50 enthusiastic and dynamic professionals driving a business of the size of over INR 60 Cr spread across Retail, Institutional and E-commerce sectors. Direct, promote and coordinate the business operations in a manner that will help achieve company’s mission, objective and goals. Develop, maintain and improve organizational efficiency to optimize sales and revenue generation and maximize profitability. Create the right brand image in mind of customers, market stakeholders and business community at large | Responsible for making Rostaa the most recognized name in the Indian Superfoods market. Ecommerce Marketplace Management | Scaling revenue on 3rd party platforms like Amazon, Flipkart, Big Basket and other trade partners. Exports expansion of Rostaa from scratch with an eye on tapping the ever so dynamic Health and Wellness ecosystem the World over | Operational in 6 Countries outside India within a short period of 16 months. Implementing Agile Marketing Solutions. Getting the organization into the rapid growth mindset

Define the Brand identity & positioning in the minds of the consumer. Prepare and present annual, quarterly and monthly marketing plans with strategies, promotion mix and budget the same. Implement the marketing plan selecting best possible media vehicle while optimizing the cost and benefits within the existing commercial framework to deliver on sales objectives. Review and analyze the marketing efforts and make necessary course corrections wherever required.

Lead the FMCG/Pharma/OTC ; TV/Events & Sports Bodies Verticals Lead a enthusiastic team of young & dynamic professionals. Responsible to drive the entire business within the category managing 42 Cr. worth portfolio. Operating within the 4 Quadrants (Advertising – Brand Promotions – Marketing Properties /Activations– Brand Solutions) Responsible for managing and driving Print Advertising, Innovations & Integrated Brand/Marketing Solutions for Major National Clients & MN-Cs. Key Client Portfolio: Hindustan Unilever Ltd., Proctor & Gamble India, Mondelez India, L'Oréal India, Colgate Palmolive, Marico Ltd., Johnson & Johnson, Nivea, Amul, Adani Wilmar, Diageo India, Heinz India, General Mills, Red Bull, Star India, Zee Entertainment Network, Sony India Ltd., BCCI etc.

Responsible for managing and driving Print Advertising, Innovations & Integrated Brand Solutions in the Consumer Non-Durables/FMCG & Telecom verticals for Major National Clients & MNCs Key Client Portfolio: Proctor & Gamble India, Cadbury India, LÓreal India, Colgate Palmolive, Marico Industries, Johnson & Johnson, Nivea, Amul, Adani Wilmar, Diageo India, Mattel Toys, Heinz India, General Mills, Red Bull, Idea Cellular etc..

Handle Key Accounts for Hindustan Times "Rest of Maharashtra" Print Business. Role includes New Client Acquisition/Business Development, Sales, Brand Solutions & Activation, Special Initiatives & Innovations. Involved in Region Sales Strategy Formulation. Responsible for Business Categories like Real Estate,FMCG, Durables, Auto, IT, Industry/Manufacturing & Education Focus Mint Lounge, Indulge & MintAsia Singapore

Interned with the Corporate Practice Team. Client Servicing & PR activities for various clients. eg: Cadbury Krafts, Visa, Monsanto, Red Bull, Tuv Sud, Sony BMG etc.

Assisted Head Marketing , Orissa Region on running a marketing study to monitor Intention to Retail for the brand against the competitors. Competitor Analysis, Learnings & Reccomendations