Sosi Demirtshyan

Chief Marketing Officer @ PROFAL GROUP

About

As the Chief Marketing Officer at PROFAL, a leading manufacturer of Aluminum windows and doors, I have been leading the development and execution of a comprehensive, fully integrated strategic marketing plan that drives brand image, awareness, traffic, loyalty, and sales across multiple markets and channels. With over 9 years of experience in marketing, I have a proven track record of delivering innovative and impactful campaigns that generate results and create value for our clients and stakeholders. My core competencies include market research, data analysis, customer segmentation, positioning, messaging, creative direction, content creation, social media, and team management. I am also a lecturer in marketing at the French University of Armenia, where I share my knowledge and passion for strategic marketing with the next generation of marketers.

Country

Armenia

City

Yerevan

Industry

Consumer Goods

Skill

Customer Relationship Management (CRM), Online Marketing, Marketing Analytics, Brand Management, Data Analysis, Marketing Operations, Strategic Marketing, Marketing Plan Creation, Creative Writing, Foreign Languages, Market Research, Marketing Strategy, Marketing, Customer Service, Direct Marketing, Public Relations, Marketing Communications, Management, Business Strategy, Social Media Marketing

Experience

Chief Marketing Officer

PROFAL GROUP

2023-7 - Present · 3 yrs 3 mos

Yerevan, Armenia

Chief Marketing Officer

PROFAL

2020-7 - Present · 6 yrs 3 mos

Yerevan, Armenia

Chief Marketing Officer

O2 Gardens

2022-7 - Present · 4 yrs 3 mos

Yerevan, Armenia

Lecturer In Strategic Marketing and Marketing Planning

Université française en Arménie (UFAR)

2018-11 - Present · 7 yrs 11 mos

Yerevan, Armenia

Chief Marketing Officer (CMO)

PROFAL

2014-10 - 2018-1 · 3 yrs 4 mos

Yerevan, Armenia

• Primarily responsible for the development of a comprehensive, fully integrated strategic marketing plan and ensuring creative execution with strategic focus that will drive brand image, awareness, traffic, brand loyalty and increase sales. • Directing activities of the marketing and sales team • Analyzing all opportunities and leads, as well as developing a marketing strategy for company’s future growth and expansion

Senior Manager Commercial Analysis

PROFAL

2012-6 - 2014-9 · 2 yrs 4 mos

• Improving client database to enhance customer service opportunities through SalesForce software • Analyzing and solving of commercial and financial problems by preparing action plans • Supervising and optimizing financial flux • Collaborating with a team to create company’s product offers and participate in different tenders

Intern as Marketing Assistant

Armenia Marriott Hotel Yerevan

2011-12 - 2012-5 · 6 mos

• Creation of the Content Management System for the Armenia Marriott Hotel Yerevan In-language website • Development of ongoing promotions, events and trainings • Prepared sales action plans and schedules which strengthened business opportunities • Organization and edition of the hotel's quarterly magazine - Am.am with weekly breakdown (results, dynamics).

Intern as Marketing and Sales Specialist

ARGE BUSINESS LLC

2010-10 - 2011-4 · 7 mos

• Conducted sales calls to 30 clients daily, exceeding expectation • Accepted deliveries and reviewed orders received for accuracy and condition of merchandise • Conducted market research for new imported products • Developed presentations of company products and services to current and potential clients

Intern as Operational Marketing Assistant

Crédit Mutuel

2010-3 - 2010-5 · 3 mos

• Assisted in the development of promotional strategies and produce development • Arranged preparatory meetings for seminar events • Researched new market opportunities with Internet and direct customer contact • Organization of different events and preparation of detailed reports