Sorabh Joshi
Manager @ Bennett Coleman & Co. Ltd. (The Times of India)
About
At TV9, my role as a Senior Software Engineer revolves around pioneering web applications and content systems that significantly enhance user engagement and internal alignment across our network channels. Our team's creation of the Content Monitoring System has led to a remarkable 35% increase in user traffic, by leveraging sentiment analysis and key performance metrics. With a focus on innovation, I've engineered solutions that have revolutionized our content delivery processes, including an automated system that slashed video upload times by 90% using Python and Google APIs. This capability has streamlined our content generation, enabling us to share news feeds across diverse languages and regions, thus broadening our audience reach and solidifying TV9's position as a leader in media technology.
India
Delhi
Online Media
REST APIs, Back-End Web Development, PostgreSQL, Relational Databases, Amazon Web Services (AWS), Computer Science, Business Logic, Data Transformation, Client Requirements, Database Optimization, Continuous Integration (CI), Oral Communication, Engineering Leadership, Customer-Focused Service, Business Requirements, Optimizing Performance, Debugging, Optimization, Coordination Skills, Clean Coding
Experience

Sr. Software Engineer
Noida, Uttar Pradesh, India
Designed Content Monitoring System which is used to automatically analyze news for type of content, sentiment analysis, and other key metrics, leading to better user engagement, internal alignment between channels, and increasing user traffic by 35% across network Engineered a solution to automatically upload video content on YouTube utilizing python and Google APIs, leading to streamlined content generation, and reducing content upload time by 90% Developed News Shared Feed System which enables automatic translation and characterization of news feeds, increasing content generation and sharing between channels in different languages, and regions Formulated IPL Cricket Auction API with user interface utilizing AWS Lambda functions, enabling live updates containing key information such as player name, stats, price, and team information, leading to increased user visits during IPL auction Launched Power BI dashboards for reporting on YouTube market share, and viewership count for various channels across the organization providing better and quick decision-making information for executives and business stakeholders Implemented Election Survey Report to get the information about the families, their liabilities, tax and assets information ensuing data confidentiality and information management this led to improved reporting insights between election candidates and their constituents

Senior Software Developer
New Delhi Area, India
Part of the team for developing in-house applications and On-air content. Application development is done on visual studio platform and on-air work is done on vizrt platform. Worked directly with users to resolve software-support issues, and issued timely resolutions to problems encountered. Collaborated closely with other development team members, quality assurance, documentation, and other departments to define, implement, and release new software functionality to the existing product suite. Utilized Expenditure module of EMS for optimizing budgets for various sucessful events.

Software Engineer
ADC Consulting Pvt Ltd
New Delhi Area, India
OnlinePins.de: Webpage for “InterPins Telekommunikation GmbH”, a service provider company based in Germany. Developed custom control for onlinepins.de. This system provides Sim Activation details, customer details and date of activation and issues. Talent Tigers: Manages student data, institute and companies’ details and provide opportunities to every technical student. Developed Talent Tigers web application also incorporated using Google Chart API features such as student attempted questions, graphical representation of topics and, generate bar, pie, line graphs.
Sorabh Joshi's Contact Information
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