Sophie O.

Content & Marketing Manager at When in Culture, leading the marketing department and global campaigns. I collaborate with creative teams to develop AI-optimised, high-quality content and build partnerships with institutions, agents, and businesses in the HE sector. I plan and execute campaigns that drives student engagement and builds insights, to ensure every initiative resonates, delivers results and amplifies the brand’s impact.

As Content and Marketing Manager at Stabal, I lead a talented team and oversee the entire marketing and content strategy for a range of dynamic projects across multiple industries. My focus is on driving growth through digital, social, email, and website channels, with an emphasis on optimising UX/UI to improve user experience and website performance. Balancing creative direction with performance insights, I manage content calendars, oversee budgets, and deliver campaigns that align with brand objectives. By crafting compelling brand narratives and collaborating across teams, I produce impactful assets, ensuring projects stay on track and within budget.

I managed the customer support department, overseeing B2B and B2C services while collaborating with teams in the UK and US. I was key in creating and implementing a customer support strategy that aligned with the company’s growth objectives. My role included setting up tools like Monday.com and Freshdesk, managing day-to-day operations, and leading a team of up to five during events. These experiences have strengthened my skills in people management, strategy, and customer service, all of which support my current role.

I managed and grew the company's social media channels, collaborating with creative and marketing teams to execute campaigns across platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn. I also built relationships with influencers to enhance event promotion. This experience in social media strategy and influencer engagement has directly supported my current role in leading broader marketing efforts.

I’ve worked as a stylist for multiple record labels, shooting album covers, music videos, and live events while styling both established and emerging artists. My degree in Fashion Styling and Creative Direction (2:1, Solent University) has provided me with a strong foundation and insight across various areas of the fashion industry.

At Tribe Agency, I worked in sales and promotion with brands like Chanel, Dior, Burberry, and Dolce & Gabbana. I consistently exceeded sales targets and earned positive feedback for my work ethic and attention to detail. My ability to represent brands effectively and my drive to succeed played a key role in shaping my career.

"My name is Stacey Bateman I am Senior Visual Merchandiser for Jigsaw. I confirm that Sophie Odart worked on a three-week full-time work placement as an in field Visual Merchandiser. Her job included travel across the UK to 15 stores to carry out visual directives with a member of the VM team, this ranged from window installations, mannequin dressing and interior visual merchandising. Sophie’s performance in this role exceeded expectation with her drive and enthusiasm in the work place. She used great initiative when working on her own and has a great attention to detail in her work. Being a great team player with a bubbly personality I would willingly re-employ Sophie as I consider her a value to our team who contently delivered great work."

This 3 year course gives us an understanding of how stylists work across different media in magazines, advertising, design, catwalk shows, digital media and e-commerce. As well as technical skills in Photoshop, InDesign and other Adobe programs.