Sophie Goldstein
Ecommerce & Growth Manager @ Heaven Mayhem
About
I'm a growth and product marketing professional who's influenced all stages of the digital funnel–from acquisition through retention and lifetime value optimization. Over the past 3+ years, I've owned integrated digital strategy and execution across paid media, email/SMS, and website. I manage performance marketing strategy, build lifecycle programs, optimize conversion funnels, and work with development teams on product features and launches. I use data to figure out what's working, what's not, and what to do next. I'm also a writer! First Substack coming soon.
United States
New York
Luxury Goods & Jewelry
Product Management, Paid Media Strategy, Integrated Campaign Planning, Customer Segmentation Strategy, Conversion Rate Optimization, Performance Reporting, Lifecycle Marketing, A/B Testing, Product Launch, Interpreting Data, Analytical Skills, project managemnet, Technical Product Development, Social Media Strategy, Social Media Management, Media Relations, Strategic Content Development, Klaviyo, Shopify Plus, Marketing Project Management
Experience
Ecommerce & Growth Manager
Heaven Mayhem
Los Angeles, California, United States
Digital Marketing Strategist
Fig.1
New York City Metropolitan Area
Editorial Writer
Her Campus Media
United States
Published authentic long form feature articles for Sex & Relationships, Lifestyle, Wellness, Style, and Decor content verticals. Collaborated with editors to develop messaging for audience of college women and Gen Z, met bi-weekly deadlines for monthly publication.
Experience Design & Marketing
Excellus BCBS
Rochester, New York Metropolitan Area
Developed new customer journey mapping framework, sold proof of concept to upper management, and piloted in virtual 5-day new product design sprint; Framework adopted as organizational standard. Marketing and Social Media Amplification: Wrote feature article for Medicare Member Newsletter, picked up by BlueCross BlueShield Association blog and later The Democrat and Chronicle, local newspaper with circulation of 82,510. Developed employee writing guide including 20+ templates to support internal and external communications.
Public Relations
Hirsch Leatherwood
New York, New York, United States
Elevated online executive presence and credibility for CMO of SAP Success Factors, generated social copy with a focus on diversity and inclusion, human experience management, and future of work content areas. Curated content for weekly employee newsletters for key clients Optimizely and SAP Success Factors
Undergraduate Research Assistant
Washington University in St. Louis
United States
Analyzed ethnographic interview translations to understand transmission patterns, stigma, and behaviors; Identified target audience for localized intervention mechanism.
Research Intern
University of Rochester
Rochester, New York Area
Analyzed qualitative epidemiological research using PubMed database, yielding concise lists of articles for meta-analysis. Evaluated findings and made informed recommendations for future research trends and strategies
Education
Washington University in St. Louis
Liberal Arts and Sciences/Liberal Studies
Sophie Goldstein's Contact Information
Phone
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