Sophie Chen
Head of Marketing - Payments @ Bybit
France
Paris
Financial Services
Strategy, Market Analysis, International Marketing, English, Digital Marketing, Online Advertising, Market Research, Web Analytics, Email Marketing, Display Advertising, International Business, Affiliation, Social Media, Brand Awareness, French, Online Marketing, Stratégie, Étude de marché, Analyse de marché, Marketing digital
Experience

Head of Performance Marketing
Paris, Île-de-France, France
Serving 4 million students and recent graduates; 80,000 businesses; and a network of 700 higher education institutions in 25 countries, JobTeaser is now the European leader for the recruitment of young talent in Europe. Responsible for the marketing strategy across B2C and B2B targets, covering SEO, paid, CRM, social media, content distribution in multiple countries Team management, Martech, data analysis, marketing strategy

Head of Media Buying
Cologne, North Rhine-Westphalia, Germany
At Greator, we enable people to live happy, successful and fulfilled lives by supporting their personal development - lifelong. Responsible for the media buying team in charge of acquiring new users across a portfolio of 6 products Team management, funnel marketing, media buying, user acquisition, budget management, forecasting

Head of Product - Personality Tests
Cologne, North Rhine-Westphalia, Germany
Responsible for building and commercializing the personality test products of Greator Team management (4 hc), product management, agile product management, product marketing, growth marketing

Country Manager for France, Belgium and Netherlands
Düsseldorf Area, Germany
In charge of the strategic development and performance of the French, Belgian and Dutch markets P&L accountability, forecasting and budgeting, development of growth strategies, matrix team management, market research, data analysis

Brand Marketing - Global Video Specialist
Düsseldorf Area, Germany
Responsible for Facebook advertising within trivago’s Brand Marketing department Acted as a key liaison between trivago Brand Marketing and Facebook for tests, betas, new products with a focus on incrementality measurement. Data measurement, campaign scaling, process definition, team training, creative production

Brand Marketing - Global Video Advertising
Düsseldorf Area, Germany
Responsible for trivago’s global online brand marketing activities Digital marketing, ads trafficking, tracking, campaign planning and execution, ROI-optimization, Google Ads, Facebook Ads, Google Tag Manager, DSPs

Brand Marketing - International Media Buyer
Düsseldorf Area, Germany
Responsible for trivago’s offline brand marketing activities (mainly TV and radio) in multiple markets across 3 continents, with a focus on ROI and direct response Budget management, negotiation with sales houses, data analysis
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