Sophie Buonassisi

Through GTMnow, I’m sharing how the best in tech build, scale and invest. GTMnow is a media company by GTMfund, which includes a top 1% global podcast and a newsletter with 50k+ subscribers. Through GTMfund, I’m investing in the best B2B software companies, and connecting them to our world-class network of GTM leaders.Tech moats are declining, distribution is the final remaining moat. Your go-to-market strategy and execution now determine your outcome (and that’s what we help with).A motto I live by is:Life is short, and there are 1,440 minutes in every day. Make the most of them, make a difference, and enjoy the ride.How I live this out: - Investing and supporting software companies that are uniquely fulfilling innovative and important missions. - Empowering people with information through GTMnow. Media is a form of communication, and communication shapes perception. In many ways, it's a form of education. And because perception shapes how people engage with the world, media has the power to help shape the world. As Nelson Mandela famously says: “education is the most powerful weapon which you can use to change the world.”- Connecting the right people to each other, through our GTM LP community and beyond. To pull on another famous saying, “your network is your net worth.” Through both community and investment opportunity for operators, our aim is to help people increase both their networks and net worths. - Being present in each moment - that’s where life truly happens. If your mind is somewhere else, it’s hard to fully embrace every minute. - Solving meaningful problems with great humans, spending quality time with people I love, traveling and experiencing new cultures and places (25+ countries), trying new activity experiences (skiing, surfing, skydiving, canyoning, etc.), and appreciating all the waves of life.