Sophie Belage

• Mainly working on the Human Fall Flat franchise among other indie titles

Took a break from video games to try graphic design and web development. • Project manage several design and website projects to make sure they finish on time, on budget and to the highest of quality. Liaising with the customers to make sure they are always kept up-to-date and happy, whilst also planning the time and work with the team. • Account managing certain customers, making sure they are happy with our service, and seeing if there is anything else we can help them with. • Organise and take new client meetings, discovery sessions and existing project meetings. Able to articulate and discuss the projects with the client, to then relay to the team on the requirements needed. • Admin, to make sure the team stay on top of their tasks within our project management system and effectively log their time against each project. • Create sales proposals on new projects and any existing client work that comes through account management meetings.

2020 – Team leader of the Total War: Three Kingdoms franchise • Promoted twice in 3 years, I started as an associate and ended up as a team leader. I'm an enthusiastic leader, happy to bring knowledge from my previous roles and empower team members within the brand marketing team to continuously develop. • In charge of the marketing budget, publishing plan, asset creation, release execution for Total War games (PC and mobile). Working closely with the Developers, Digital, Design and Community teams in order to deliver solid content for the Total War franchise. • Worked in collaboration with SEGA Europe & America to execute worldwide marketing campaigns. I’m good at managing relationships with key digital retail partners such as INTEL, FERAL (Mac publisher), NETEASE (Chinese publisher), and various external agencies. • Proud ambassador of my brands, I am used to giving regular internal and external presentations to promote brand awareness.

2019 – BM for Total War: Three Kingdoms • Managed the release of the tentpole game as well as 8 DLCs and major patches • Own budget, strategic marketing plan and asset creation, implementation and post-execution analysis for a number of major releases in the coming years, working in partnership with the central, territory and ESD teams as required. • Develop close working relationships within the Brand Team, the development team and teams within the larger SEGA corporate and local territory structure. • Compile and analyse regular reporting on the sales and promotional performance of DLC and tentpole products, offering informed criticism and recommendations for future product strategy to the Studio, Business Analyst and SEGA teams. • Work closely with central product managers to sync up on global and local campaign timings and ensure that asset requirements are scheduled in good time so that art and development resource are adequately secured. • Contribute to and manage marketing relationships with key digital retail partners on behalf of the studio; including, but not limited to, Valve (Steam), and third party hardware manufacturers. • Work closely with the Community team to identify and execute distinct community building and maintenance activities and strategies to provide a solid and healthy community base for Total War products.

2018 – ABM for Total War: Three Kingdoms 2017 – ABM for Total War: Warhammer • Manage the development, research, ownership and implementation of the global brand marketing strategies for our Total War titles. • In charge of the scheduling and submission of materials to the relevant age rating bodies or other external approval holders as required. • Deal with key 3rd party partnerships, ensuring directly profitable or co-promotional relationships are upheld and effective. • Schedule and achieve planned dates for all central brand marketing deliverables and ensure regular communication of planned dates to territory teams. • Liaise with internal teams and external creative agencies to project manage consumer marketing campaign elements - cinematic trailers, key arts, press kits... • Develop close working relationships within the Brand Team, the Studio and teams within the larger SEGA corporate and local territory structure.

• Participate in the construction and execution of all Blizzard Entertainment product launch strategies in Europe with a focus on Overwatch and World of Warcraft: Legion. • Manage results via reporting, analysis, data presentation, and dashboard updates. • Administer, archive, and deliver creative assets to different territories across the EMEA regions. • Conduct market / competitor search and analysis to help define and improve our marketing strategies. • Monitor the video game market on a weekly basis. • Consolidate release execution reports and support the sales team on specific projects.

• Development of marketing strategies and media planning for Batman Arkham Knight, Mortal Kombat X, Dying Light, Mad Max, LEGO games and Mobile games (e.g. Injustice, WWE immortal…) • Coordination of Marketing Campaigns with Designers & Editors for communication Agencies • Tracking of purchasing links and stats reporting based on Steam - PSN - Xbox Live • Localization & implementation of different assets in coordination with the EMEA team • Gathering competitive intelligence on the video game market

• Updating official websites & coordinating newsletter localization with the Brand Managers • Management of 8 Facebook Pages (3.6M total fans) + 5 Twitter accounts (200k followers) • Creation of Facebook & Twitter Ads for on-going and new campaigns targeting specific markets • Weekly stats reporting on community activity & media plans with analytic tools (e.g Assassin’s Creed, Far Cry 4, The Crew, Rainbow 6 eCRM campaigns) • Organization of online/offline events (fan’s day, preview events, game contests…) • Partnership & relationship management with video games influencers