Sophie Almeida

Comms Manager for McLaren Mastercard F1, working primarily across Oscar Piastri and the McLaren Driver Development Programme.

Press Officer for Oscar Piastri and the McLaren Driver Development Programme.

Senior Communications Executive for F1, working across Oscar Piastri, F1 Academy, McLaren Driver Development Programme, previous cars testing programme and the Heritage Team. Previously worked on esports comms between December 2022 and March 2024.

Communications Executive for F1, including the McLaren Racing Driver Development programme and the Heritage Team.

Automotive, Motorsport and E-Mobility PR

Freelance motorsports PR work, including: - Press Officer at a Monoposto F3 championship winning team - Formula Woman finalist Abbie Carruthers This includes media training, social media and website audits, writing and pitching press releases to the media. Also an active member of FIA Girls on Track.

PR coordinator on the Head & Shoulders, Herbal Essences, Responsible (sustainable) Beauty and Ramsbury Spirits accounts, managing the press office and ensuring coverage for the brands across print, online and broadcast channels. Also included media monitoring for DuPont’s technical partnership with Alpine F1 team and Nissan Formula E team.

I researched and created a market research report on the fashion accessory market in Canada to identify opportunities for the brand’s growth. I also delivered an influencer report, identifying social media influencers who would benefit the brand.

1st in dissertation, on the topic “Music and Politics: How Does Music Impact the Electorate in the United States of America”. Other modules included New Media, Social Media and Politics and Media & US Politics.

As the 3rd year of my Political Science and International Relations degree, I studied at Iowa State University for the academic year. I studied a wide range of modules including Law and Politics, Media and US Foreign Policy.