Sophie Zabonas-Ross

Director, Account Management @ Call2Recycle / Appel à Recycler Canada

About

I am customer focused sales and marketing leader with extensive expertise driving profitable results and gaining market share year after year. Respected for passion and energy in developing and executing effective business plans using data driven insights to achieve them in highly competitive environments. Experience has been gained in consumer-packaged goods (CPG), better-for-you, health and beauty, and sports sectors. Recognized for strong selling skills, working with cross functional teams, and delivering positive results year after year with a revenue management approach that ensures sustainable profitability.

Country

Canada

City

Oakville

Industry

Consumer Goods

Skill

National Accounts, Sales Growth, Strategy, Sales, Key Account Development, Consumer Products, Forecasting, Shopper Marketing, Trade Marketing, Account Management, FMCG, Fast-Moving Consumer Goods (FMCG), Marketing Strategy, Brand Management, Customer Insight, Product Management, Marketing, Planograms, Competitive Analysis, Business Strategy

Experience

Director, Account Management

Call2Recycle / Appel à Recycler Canada

2024 - Present · 2 yrs

Responsible for driving Call2Recycle's strategic agenda by leading the Account Management team across Canada with a focus on developing customer relationships to maximize partnership opportunities, ultimately driving battery recycling volume and success.

National Account Manager, Clif Bar Broker Management

Mondelēz International

2022 - 2023 · 1 yr

National Account Manager - Clif Bar Canada Broker Management

Clif Bar

2021 - 2022 · 1 yr

Toronto, Ontario, Canada

Managed Canadian Broker and Specialty Channel, leading the team on Clif Bar strategic agenda and optimizing sales across multiple channels including Grocery, Drug, Distributors, Gas & Convenience, Natural and Sports Retail Channel. Responsible for P&L on a range of customers across Canada, across multiple channels optimizing sales controllables; pricing, distribution, promotions, and shelving ensuring sales targets and deliverables are met, plans on track against trade spend targets, driving positive gains and ROI.

National Account Manager

PepsiCo

2003 - 2021 · 18 yrs

Developed, negotiated and implemented account plans working collaboratively with my accounts, while maintaining strong partnerships. Managed total P&L (over $52M) to ensure delivery of account operating plans which included owning all volume, net sales (revenue and margin contribution) and assortment in key categories at my accounts driving sustainable business growth. Built strong relationships with accounts and internal cross functional teams and was responsible for securing innovation listings, national full year promotional programs, drive market share and ensure profitability was met. Analysed promotional ROI to maximize investments including trade spend budgets. Secured joint business planning to ensure win win best in class contracts secured to drive the business forward.

Brand Manager, Haircare

Procter & Gamble

1999 - 2003 · 4 yrs

Toronto, Ontario, Canada

Reported to Director of Marketing. Accountable for brand management of Physique & Infusium Haircare. This included analytics, brand strategy, advertising, media plans, sponsorships and developing sales materials with face-to-face relationship development, and full brand ambassadorship. Successfully managed brand budget of over $8 Million and delivered volume obectives +7%.

Marketing Manager, Shoppers Home Healthcare

Shoppers Drug Mart

1995 - 1998 · 3 yrs

Reported to VP Healthcare division. Developed and managed marketing plans, including strategic creative development and media management with advertising budget of $1.4 Million. Successfully negotiated with vendors to double co-op advertising dollars. Developed Home Health Care flyers, product placement, Home Healthcare product Catalogue. Met with Home health care vendors, negotiated pricing and coop dollars, flyer feature placement. Achieved sales success of $26 Million, +33%vya.