Sophie Wittmer

Marketing, Digital & Communication Consultant – Interim Executive / Brand Transformation Tailored support for luxury brands — from strategy to execution. I work as an external Marketing Director or interim executive to lead brand repositionings, product launches, and digital acceleration projects. My approach is clear: structure, drive, activate — always with a strong brand vision and measurable impact. 🎯 Helping fashion, beauty, and lifestyle brands grow and strengthen their presence. I support brands strategically and operationally at every stage of development, with expertise across: - Trends & Market Analysis: Emerging trends, positioning audits, competitive mapping. - Targeting & Brand Strategy: Defining brand DNA, storytelling, and tone of voice. - Communication Strategy & Activation: 360° plans combining image, influence, and performance. - PR & Influence: Building and engaging brand-relevant communities to drive desirability. - Digital Marketing & Customer Acquisition: SEO, SEA, CRM, social media strategy, growth hacking, and conversion funnel. - E-commerce, Retail & Merchandising: Optimizing customer journeys, product visibility, and collection development. - Brand Content & Art Direction: Editorial storytelling, photo shoots, and impactful brand imagery. - Business Development: Offer structuring, strategic partnerships, and brand development. I’m currently open to a long-term strategic opportunity — ready to fully commit to a brand that aligns with my values, creative standards, and long-term vision.

@Graphiplus. Support to speed up the launch of L'École Graphiplus (creative luxury workshops): UX / SEO / SEA audit and recommendations, launch strategy, content strategy

Agence Hold Up media (Agence marketing opérationnel) développement des comptes clients, new biz leads, conseil en communication, animations de visibilité & drive-to

@Agence Haiti73: strategic consulting, ethno-marketing and communications, various projects including Curvy & Fit Festival and Carol's Daughter (American afro beauty brand belonging to the L'oréal Group) launch in Europe

The Gerety Awards - all-female jury to select the best in advertising

@360 Creative Hub - Fashion Business Accelerator based in Nigeria: English Speaker & Students Mentoring

Project: business development of a Home decor brand - ethical, solidarity-based and sustainable

Support for various ready-to-wear, home decoration, lifestyle and accessories brands, including - TENSIRA (decoration, household linen, eco-responsible accessories): ideation phase, social media best practice, UX/UI, SEO - SAIKI Paris (jewellery): website redesign project, social media strategy - GRAPHIPLUS: b-to-b and digital communications for the agency - CAROLL (VIVARTE Group)

Leading the global marketing strategy of La Bouche Rouge, a French house of clean and refillable makeup and perfumes. From brand vision to go-to-market execution: 360° campaigns, product innovation, retail, trade marketing, CRM, and digital performance.

Brand of eco-responsible household linen and accessories: ideation phase, social media best practices, UX/UI, SEO, Digital strategy, website redesign, SEO/SEA, PAC, content strategy, CRM, email sequence, development of the BloC e-shop.

FSR, French group of 340 table restaurants: brand equity, brand platform, brand playbook, 360° communication platform, on and off line media plan, new advertising competition, CRM

Celebrating the brand's 170th anniversary: content strategy, PR guidelines, PR attack angles, turnkey interviews and language elements

Packaging renovation, development of 360° marketing activations with animation concept, brand Merchandising guidelines, launch of a new Limited-Edition project with designer Vincent Darré, 5-year plan elaboration, marketing intelligence: brief and post-test communication campaign & BHT results, EMEA coordination

- deployment of the brand strategy across all touchpoints, - redesign of the website, - drawing up social media guidelines, - development of influencer guidelines, - defining the content strategy - overhaul of event guidelines, - production of press kits and cocktail project shoots, new event model for the Cannes Festival - partnerships / product placement

- Define and set up o of the WW communication/marketing Budget: 5.3M€ o of the Marketing & the communication plan, ROI, KPI’s monitoring o of the international RP action plan, press relations on and off line, drive and manage the interviews of the spoke persons (50 interviews per year) - Set up of process and the recommendations, drive subsidiary’ implementation, select and drive the partners - Retail mailers and of communications tools development, printed and digital (look books, press kits, photo shoots, videos,…) - Fashion shows set up (during haute-couture week) and the press days (3 per year) - Marketing & CRM : define customer acquisition and loyalty strategies, set up of the annual animations plan together with the retail team - Define digital strategy: website optimisation, social media platforms development, content strategy, acquisition, digitalisation of the fashion show, live stream, SEO, SMO, SEA optimisation, influence: wechat account upgrade to the eCRM, Facebook (+ 200%) Instagram (>60K followers), new homepage creation (content & UX), header per product category, mini-site fashion show creation for the live stream (220M views),interactive video, retargeting campaigns, bloggers events

- Define and set up of the Marketing & the communication plan o of the Budget - Marketing & CRM : define customers acquisition and customers loyalty strategies, set up of the annual animations plan together with the retail team - Operational Marketing: control of the brand communication & service in-store, set up of store events in line with the luxury positioning, supervision and definition of the in-store music brand identity, retail stores communication tools and visuals development, participate in the definition of the visual Merchandising and windows decoration plan - Digital, web, e-commerce: Ecommerce launch, digital strategy, social media platforms launches including wechat, content creation, analytic report - Design & organize collections press presentation (Couture & Fashion week) 4 collections per year. - Press Relations – Public Relations / international coordination: the brand awareness development, media plan definition, products and brand image definition, PR strategy set up with definition of process, events recommendations development, press, bloggers and celebrities relationships, pilot media requests and interviews of the spokespersons (AD, brand ambassador, CEO) - Definition and set up of the communication tools, mailing, newsletter, retail mailers production (4 per year, 2 abstracts), press release, look book, video - Select and pilot partners and suppliers - ROI report - Manage a team of 4 people

L’œil d’Horus - collection of monography books on Graffiti artists, P&G, Lodesse an organic cosmetic brand launched in 2008, GraphiPlus a creative agency

- Build the international PR action plans & PR budget management (€1,200 K) - Develop products and brand image awareness - International coordination: 163 countries, 50 press offices - Events organization: new products launches ww (including specific lines for Asia), Press trips, Fashion shows (backstage), product placement (cinema) - Optimisation of media profile for brand faces (Elizabeth Jagger, Daria Werbowy, Gucci Westman) and brand spokespersons. Management of their contributions and input worldwide. - PR & Public relations, Communications tools development - Manage a team of 7 people