Sophie Wiltshire
Campaign and Activation Executive @ Bidfood UK
About
I am a highly motivated and hardworking individual with strong communication skills. I enjoy being part of a team and interacting with people. I have recently completed an 18-month apprenticeship with Unilever in Data Analytics working within the Shopper Marketing team as a Shopper Executive. I work in the Shopper Marketing team on Beauty and Personal Care products. I am responsible for creating Shopper Marketing campaigns within multiple retailers to support the launch of new or existing products. These campaigns are built using Brand and Shopper insights to ensure the campaign is highly targeted.
United Kingdom
Fleet
Marketing & Advertising
Shopper Marketing, Data Analysis, Microsoft Excel, Microsoft PowerPoint, Communication
Experience

Shopper Marketing Executive
Leatherhead, England, United Kingdom
Key Responsibilities: • Lead in the organising, planning, and briefing of Beauty and Personal Care projects across retailers (Tesco, Sainsburys, Asda). • Book campaign planning meetings with cross functional team to align on project objectives and timings etc. • Liaise with retailer media agencies to co-create the shopper plans and determine the key media touchpoints to meet the brand objectives within budget. • Liaise with Brand team and Customer Account Managers to secure alignment on the Shopper plans. • Work with Shopper Creative to develop the artwork for the campaign using the toolkits supplied by Brand adapting to retailer specific templates. • Deliver all assets to retailer media agencies on time and in full. • Manage budgets and ensure financial forecast is up to date. Ensure purchase orders are raised for suppliers once the work is completed. • Review evaluations of Shopper campaigns and build learnings into future campaigns.

Customer Assistant
Lidl
Key Responsibilities: • Unpack stock as deliveries arrive in store. • Provide excellent customer service on the tills. • Help customers with any questions or queries and locate items around the store. • Ensure shelves are well stocked. • Check products within sell by date, ensuring quality and freshness for customers.
Education
Sophie Wiltshire's Contact Information
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