Sophie Weedall

Assisting in managing multi-channel social media campaigns across Instagram, TikTok and Facebook. Working closely with influencer agencies to plan collaborations, manage budgets, and deliver engaging content. Running competitions, conducting competitor research, and using insight-led strategies to grow social followings and engagement. Supporting creative content production, trend spotting, and community management to drive brand awareness and customer connection.

Providing customer support while actively promoting and selling Vodafone products to meet customer needs. Handling inquiries, resolving issues, and delivering solutions efficiently, all while maintaining high customer satisfaction. Gaining strong skills in communication, problem-solving, and sales in a fast-paced environment.

Assisted in managing social media channels, creating engaging content, and supporting campaigns. Gained hands-on experience in social strategy, trend monitoring, and audience engagement.

Combining core business principles with a strong focus on marketing strategy and practice. Gained a solid understanding of areas including: Marketing Strategy & Brand Management: Developing brand positioning, campaign planning, and integrated marketing strategies to engage target audiences. Digital Marketing & Social Media: Managing online campaigns, understanding platform algorithms, audience behaviour, and content optimisation. Consumer Behaviour & Market Research: Analysing customer insights, conducting primary and secondary research, and applying findings to marketing decisions. Business & Management Principles: Learning about finance, operations, and strategic management to understand the wider business context. Project & Campaign Work: Applying theory to practical marketing projects, including social media campaigns, advertising concepts, and brand activations. Data Analysis & Decision Making: Interpreting marketing and business metrics to support data-driven strategies.