Sophie Pugh

A commercially sharp, visionary leader with 10+ years of experience driving growth across e-commerce, digital strategy, and global brand building in the health and wellness sector. Currently Chief Marketing Officer at Applied Nutrition, leading the brand’s global marketing agenda, scaling our presence in key international markets, accelerating innovation, and strengthening consumer connection. I specialise in building and transforming DTC and omnichannel strategies, creating disruptive campaigns that elevate brand equity, and leading high-performing teams to deliver measurable impact. My background in marketing, tech development, and project management enables me to design and execute strategies that unlock hyper-growth while sustaining long-term brand value. Passionate about shaping consumer-centric brands that inspire, perform, and lead on a global stage.