Sophie Lucas

As a third-year Public Relations student at the University of Oregon, I combine storytelling and creative strategy to help brands and publications bring their projects to life — from concept to execution.What draws me to PR is simple: you never stop learning. The industry is constantly evolving, and I thrive in that space where curiosity meets creativity.As the director of public relations at Ascend Magazine — UO's outdoor and athlete publication — I've helped build a social media strategy from the ground up and developed pitches for brands like Nike and Patagonia. These experiences have taught me that the best creative ideas are backed by a clear business case, and being able to articulate that case is just as important as the idea itself.Allen Hall Public Relations — our student-led PR firm here at UO has taught me perseverance and what connections can create. As director of operations for the 2025-2026 school year, our firm has grown to over 90 students with over 15 real-world clients. Whether it is helping interview 100+ students or having conversations about firm logistics, I've learned that strong leadership lives in both the big moments and the behind-the-scenes ones.I'm passionate about crafting narratives that connect, and I bring intention and clarity to every project I'm part of — whether that's developing a campaign, pitching a story, or finding new ways to grow an audience. I'm someone who loves immersing myself in a brand's world — which is why in-house work at a fashion or lifestyle company feels like a natural fit.