晛英 莊

Lead integrated marketing initiatives across semiconductor, animal health, pharmaceutical, financial services, and B2B sectors, overseeing projects with annual revenue exceeding NT$18M. Drive brand growth, digital transformation, and cross-industry campaigns with measurable business impact. 1. Brand Strategy & Management – Spearhead brand positioning, communications, and equity building for clients in semiconductor, animal health, pharmaceutical, financial services, and consumer markets, ensuring consistent public presence and long-term value. 2. Digital Marketing Leadership – Develop and execute data-driven strategies across Google, Meta, LinkedIn, and LINE platforms; leverage analytics to optimize ROI and market penetration. 3. Cross-functional Project Leadership – Manage multi-million NT$ budgets and lead cross-regional teams to deliver high-profile campaigns, exhibitions, and partnerships, strengthening client market leadership and brand equity.

1. Leadership in annual marketing plans – Planned and executed 2 new product launches per year, which include 6 international exhibition projects (Beijing, Singapore, Japan, New York, Shanghai, Paris, Thailand) and 4 digital seasonal marketing events, which contributed to 900% revenue growth per annum. 2. Sales system and public relation building - maintain international agent relationship by establishing storage system, shipping process, and business worksheets. 3. Application for government funding– Successful grant capture of 1.8 million NTD for 4 special projects funded by the Ministry of Economic Affairs and the Ministry of Culture.

1. Leading the monthly publication (T-newspapers) – coordinated 13 branch brands such as product departments and business departments to refine key brand information and translate into common language for consumer. Led the design, purchasing, and operation departments to produce 120,000 T-newspapers per month distributed at stores to boost market performance. 2. Establishment of a product display system –a database that enhances the headquarters’ management of the brand release in 500 stores, which allow product managers to communicate efficiently for booking the sites for physical banners, digital display boards, and various locations in stores.

1. Leadership in channel marketing plan for 4 G new service – Selected 30 most influential stores in Taiwan based on analysis of business districts and people flow. Launched 4G new service experience for customers ahead of competitors, curated activities to promote 4G and implementation of new service display in stores. Increased nearly 1,000 customers growth per store per month. 2. Establishment of Modular Activities (myfone school) – Establish activity modules for sharing digital knowledge and electronic devices in stores for creating customer benefits. The scale has expanded from 4 classes per month to nearly 100 classes per month in half a year. It brings new value and strengthens the link with consumers' life for channels. 3. Establishment of store activities and display modules – Establish event modules for store-specific birthday celebrations, event modules for clearance sales, and store display modules for festivals.

1. Network service business model development – Applied EBOMP methodology to analyze the competitors, through EasyTable and i-Peen. Planned an innovative auction website which offers unique gourmet restaurant information, limited reservation seats to members of top 100 enterprises for Taiwan Chairman Secretary ethnic groups. 2. Service Strategy– Applied Service Design methodology to special project “Japanese Cuisine Ton28” and collected 16 customer behaviors to develop differentiated experience for high-end dining . 3. Virtual reality integration marketing – developed the concept of Taiwan cuisine service social networking website and built an online game platform for the marketing campaign. With a budget of 600,000 NTD, the project instigated more than 25,000 online posts and attracted 3000 visitors. 1. Network service business model development – Applied EBOMP methodology to analyze the competitors, through EasyTable and i-Peen. Planned an innovative auction website which offers unique gourmet restaurant information, limited reservation seats to members of top 100 enterprises for Taiwan Chairman Secretary ethnic groups. 2. Service Strategy– Applied Service Design methodology to special project “Japanese Cuisine Ton28” and collected 16 customer behaviors to develop differentiated experience for high-end dining . 3. Virtual reality integration marketing – developed the concept of Taiwan cuisine service social networking website and built an online game platform for the marketing campaign. With a budget of 600,000 NTD, the project instigated more than 25,000 online posts and attracted 3000 visitors.

• Worked on the application, planning and execution for governmental projects 1. The Council for Cultural Affairs – Project leader of the 2 million NTD "Bamboo Craftsmen Brand Building Project". Created The One bamboo product line which focuses on the presentation of material bamboo, brought up 8 products of the tea & desk series and increased 5% of The one 2011 annual revenues. 2. The Ministry of Economic Affairs – Project leader of the 920 thousand NTD "Leisure Service Platform for Cultural & Creative Experience Development Plan." Established innovative services platform which offers the consumer a virtual visit to the rooms before checking in The One Hotel. • Product launch, planning & copywriting 1. Developed the new product line "colors of the dynasty classics" which includes two bags, the "Tang Pottery "& "Song Ru" inspired by ceramic collections at the Palace Museum Taipei. 2. The One product launch – Leader of four design teams of porcelain series of dining utensil: "Epiphany" tea cups, paper series: "Tribute to Su Shi" 2012 journal book, "Spiritual Journey" postcards, "Anniversaries" & "Skyline" cards, which increased 20% of The One 2011 annual revenue. • Domestic and foreign exhibiting experiences 1. 100%London Design, 2011 – appointed by the Council of Affairs to be a delegate for 2011 London Design Festival. As a representative of The One, worked on the exhibition of The One which located in Earls Court Exhibition Centre. 2. Taiwan International Cultural and Creative Industry Expo, 2011 – Leader of the Expo project of 4 business units of The One, proposed "Timeline" as the key concept to connect Design Product, Café Shop, Hotel to present The One as a lifestyle brand and attracted more than 70,000 visitors to the Expo.