Sophie Blue

Founder / Managing Director @ Blue Planet Public Relations

About

I am a highly-skilled, energetic, award-winning PR professional with decades of proven experience across all aspects of public relations and communications. I founded Blue Planet Public Relations in 2010, and since then have grown a dynamic team, working across a diverse and impressive portfolio of local and international clients. Throughout my career, I have worked with a wide variety of partners and clients - including international corporations, local Australian brands, not-for-profits, and entrepreneurial startups. Whilst mainly based in Australia, I have also worked in New Zealand, the UK, and have an international network which extends to the US, Europe, and Asia. Social media strategy (including influencer outreach) and working within the ever-changing digital landscape are key elements of my skill set. I am particularly focused on WeChat, Xiaohongshu, and the online landscape in China, and have recently been speaking publicly on the topics at startup hubs around Sydney. I understand the importance of building and nurturing relationships at all levels, and pride myself on my down-to-earth approach which facilitates easy connections to people of all backgrounds, ages, and industries. I enjoy public speaking, and am regularly asked to give presentations, join panels, or provide leadership insights. Finally, I am a passionate teacher and mentor, and enjoy working with team mates to plan, deliver, and celebrate success. Over the past ten years I have undertaken academic roles alongside my PR work - first at UTS (in the School of Public Communications - tutoring, lecturing, and course coordinating) and then Raffles College of Design and Commerce (writing and teaching the Fashion Communications course). Blue Planet PR’s work with Raffles College has been recognised by the PR News (US) Platinum Awards (Education Category).

Country

Australia

City

Greater Sydney Area

Industry

Public Relations & Communications

Skill

Higher Education, Media Relations, Public Relations, Copywriting, Publicity, Event Management, Stakeholder Engagement, Editing, Brand Management, Corporate Communications, Crisis Management, Strategic Communications, Social Media, Internal Communications, Marketing Communications, Press Releases, Reputation Management, Sponsorship, Copy Editing, Crisis Communications

Experience

Founder / Managing Director

Blue Planet Public Relations

2010-1 - Present · 16 yrs 9 mos

Balmain, Sydney

I am Founder and Managing Director of Blue Planet PR, which is a multi-disciplinary, award-winning PR consultancy. I am highly experienced and understand PR requires a wholistic, thorough approach. I can amplify a client's story globally through relevant digital and social channels, place a traditional feature piece in a leading magazine, newspaper or TV show, or protect a brand through strategic issues management. WeChat and Chinese language PR are specialities. During my career, I have led award-winning teams and projects, winning a global PR News Platinum Award for work with Raffles College; and PRIA Awards for Excellence for the IMB Bank Community Foundation, 3M Australia, Bayer Australia, Tourism NSW and Emirates Airline. Clients include Perfection Fresh Australia, Hewitt, IMB Bank, City of Parramatta Council, Nectr Energy, TEG Live (Exhibitionism: The Rolling Stones Exhibit), Together For Humanity, Reed Exhibitions (Oz Comic-Con, Better Homes & Gardens LIVE and PAX), Australian Red Cross, Nestle Skin Health (Proactiv), online sports coaching startup SLOCOACH, World Bicycle Relief, and the education provider Raffles College (where I have also taught PR). Blue Planet PR has outstanding event management and promotion credentials - our experience includes Exhibitionism: The Rolling Stones Exhibit; the national pop culture festivals, Oz Comic-Con and PAX; the literary and music events Canberra Writers Festival and the Noosa Jazz Festival; and niche promotional events targeted at Chinese nationals for Australian healthcare brand Blooms. All our clients receive the same level of personal service and attention without the big agency overheads. Our staff are all agency veterans who prefer working in a boutique environment. Between us, our skills are wide as they are varied - strategy development, media relations, publicity, digital content, social media strategy, event management, copywriting, stakeholder communications, brand building and crisis counsel.

Academic Tutor

UNSW

2026-2 - Present · 8 mos

Australia

PR Partner

MGI Entertainment

2020-7 - Present · 6 yrs 3 mos

Sydney, New South Wales, Australia

Academic Tutor

University of Technology Sydney

2024-2 - 2025-12 · 1 yr 11 mos

Broadway, Sydney

I have been teaching the Strategic Communication Design subject at UTS. I previously tutored and lectured in the school of Public Communications between 2006 and 2010.

Academic Tutor, Communications

Raffles College of Design and Commerce

2013-10 - 2017-4 · 3 yrs 7 mos

Parramatta, New South Wales, Australia

Public Relations Manager

Look Good Feel Better, NZ

2004-11 - 2006-2 · 1 yr 4 mos

Developed, wrote and edited Look Good Feel Better NZ website (lgfb.co.nz). Coordinated LGFB public relations and assisted in event co-ordination. Voluntary role during 18 month stay in NZ for husband’s work.

Group Director

PPR Australia and New Zealand

1997-1 - 2004-2 · 7 yrs 2 mos

I started at PPR as Senior Consultant, working on one account (3M Australia). Within four years, established and consolidated the PPR Consumer Products division, billing in excess of $AU1 million pa, leading a team of six consultants. Was promoted to Group Account Manager, then Group Director. Long term accounts included: • 3M Australia • Bayer Australia • Emirates Airline • KLM Royal Dutch Airlines (prior to Emirates Airline) • CUB (Carlton United Breweries) • Australian Jockey Club • Merial Australia • Nike (Sydney 2000 Olympic Games) • News Limited (Sydney 2000 Olympic Games) • Sabre Pacific and Sabre Holdings Not for profit clients included: • ANGLICARE New South Wales • Starlight Foundation (Sydney) • Book Aid International (London)