Sophie (Bernassau) Kordi

Marketing Campaigns: - The Ascent (launch and post-launch) - From Space (announcement) - Blooming Business Casino (pre-launch) - For the King II (announcement) - Autonauts (post-launch) - Embr (post-launch) - Just Die Already (launch & post-launch) - Peaky Blinders: Mastermind (launch) - Narcos: Rise of the Cartels (launch)

Brands/Products Portfolio: - Watch Dogs Legion (Launch Campaign) - Far Cry New Dawn (Launch Campaign) - The Division 2 (Post Launch Campaign) - Starlink Battle for Atlas (Launch Campaign) - Just Dance: Just Dance 2018 and 2019 games (Launch Campaigns) - Rabbids: Mario + Rabbids Kingdom Battle game, Rabbids comic book, Rabbids Invasion TV Show and several partnerships

- Responsible for the following-up of social media operations. - Adapted communication assets for local market (CRM, Newsletters, Xbox.com website, Social Networks contests) - Created a social media animation for the launch of Halo Wars 2 (community VS French teams online and live tournament).

- Participated in the creation and setting up of marketing strategy plans for various games (Ghost Recon Wildlands, Far Cry Primal, For Honor, Rainbow Six Siege, Steep, The Division, Trackmania Turbo, South Park, Just Sing) - Won the internal Ubisoft France challenge 2016 with a team of 3 (design of a digital marketing plan for PGW) - Contributed to the organization of the Rainbow Six French Cup live event - Performed game presentations for retailers - Participated in the management of Ubisoft France live streams on Twitch - Monitored and analyzed weekly sales, conducted market and competition analysis - Contributed to post-mortem analysis after launch - Reviewed and adapted packagings, product factsheets, press kits and other assets. - Designed internal and external newsletters - Created engaging contents and activations for community management (Facebook, Twitter, Websites)

- Assisted the development, presentation and execution of “Go-To-Market” plans for The Sims 4, Dragon Age Inquisition, Star Wars The Old Republic and Mirror’s Edge Catalyst - Developed category and customer knowledge with weekly sales tracking and trend analysis - Assured the coordination between RP, Trade, Sales, Marketing Europe and Studios - Responsible for the French localization and delivery of assets and marketing materials - Delivered product marketing briefs to creative agencies and conceived a packaging - Contributed to the management of commercial operations and organized trade events - Participated in the organization of the Paris Games Week (307 000 visitors)

- Management of projects implemented in Burkina Faso (risk assessment, budgeting, reporting, results analysis) - Responsible for a 8 person team, in charge of negotiating financial partnerships, promoting the project through oral and written presentations and implementing new strategies of public-awareness-raising in humanitarian efforts - Raised 9,200€ from foundrations (BNP, Les trophées solidaires, etc.) - Won the 13th place at the French associations' official ranking (by ANEO)

- Enhanced selling and communicating skills through customer assistance, greeted, sold and advised local and international customers - Participated in commercial operations: new product launches, animation of on-the-spot advertising, direct marketing - Optimized the promotion campaigns and increased customer loyalty with support from digital marketing - Increased the turnover by 20% with a team of 35 persons - Won the intern selling competition for the lauching of the new product line "rouge brillance végétale"

- Master in Business and Management (all courses in English) - Marketing, Sales Techniques, Strategy, Information systems and data management, Advanced project management - Finalist at the P&G challenge 2014: marketing mix knowledge, competitive benchmark, brochures and advertisement posters creation with Photoshop)

- Double degree in Advanced Marketing, courses in spanish