Sophia Murphy

As a campus manager, I work with a team from other Ohio universities to promote the Breakaway festivals held in Columbus. Using marketing strategies and connections, I successfully increased ticket purchases and brand awareness on Miami University's campus. Last year, I used social media and on-campus marketing strategies to sell $4,000 worth of tickets to Breakaway Ohio 2024. This previous semester, I made significant improvements selling over $5,000 worth of festival tickets, not including after party tickets.

As a designer for the Miami University Fashion and Design, I am responsible for conceptualizing, designing, and bringing to life innovative collections showcased in our annual fashion show. Working closely with a team of talented students, I focus on blending creative vision with practical design skills, ensuring each garment reflects both my personal aesthetic and the latest trends. Through this role, I have honed my skills in sketching, pattern-making, fabric selection, and garment construction while gaining valuable experience in teamwork, time management, and event production.

As co-president, I develop a list of specific deliverables for events, social media, and media members to ensure the entire team is provided a valuable internship experience and to allow for maximum team productivity. I work directly with the producers to ensure Maimi University is doing everything possible to sell out tickets to the headliner.

As a social media intern, I work alongside the social media team to create interesting, engaging content that tells our story to our college demographic. I lead the different Up & Up branches by guiding them in producing quality content.

As a college ambassador, I work with a team of students to crowdsource demand for tickets on Miami University’s campus. I monitor and take the main responsibility for producing meaningful content on the organization’s social media pages to increase and maintain awareness. Working with Monster Energy, our head sponsor, I aid in promoting the company's energy drinks and alcoholic beverages by working with other organizations. With these tactics, Up & Up Oxford builds enough demand to sell out tickets for headlining EDM artists in under 5 minutes.

Spearhead the marketing campaign on campus for Gin & Juice, a ready-to-drink beverage founded by Dr. Dre and Snoop.

- Conducted market research to target companies that align with 4Gift's ideal customer profile, enhancing the relevance and effectiveness of outreach campaigns. - Leveraged Figma to design modern and responsive HTML emails, increasing open rates and driving higher conversion rates by delivering tailored and visually compelling content. - Utilized Apollo, a powerful lead generation tool, to identify and email hundreds of potential clients, significantly expanding our prospect list. - Worked closely with the sales and marketing teams to align efforts, share insights, and report on outreach progress and outcomes.

- Represented the restaurant positively as I was the customers' first interaction - Served a variety of customers at once and maintained a friendly attitude - Multi-tasked to keep the restaurant clean while also serving customers as quickly as possible

- Curate interesting content for the club's social media accounts - Aid in the management of practices with 80+ members - Consistently update members of practice times, tournaments, or tryouts