Sophia Lee

• Develop visual concepts and mood boards for editorial marketing projects, defining the specific lighting, composition, and photographic direction for each shoot. • Conduct ongoing competitor and trend research to identify emerging visual styles, ensuring brand imagery remains modern, innovative, and market-competitive. • Art direct on-set photography by collaborating with photographers and digital techs to execute precise lighting setups and angles that align with the creative vision. • Translate marketing briefs into high-performing visual assets, applying a customer-centric mindset to highlight product features that drive commercial conversion. • Monitor live captures via digital workstations, providing real-time feedback on framing, color accuracy, and technical execution to maintain brand integrity. • Integrate business objectives with artistic innovation, balancing the "vibe" of a shoot with the strategic need for high-performing e-commerce imagery. • Oversee post-capture quality control, delivering detailed retouching and color-grading notes to ensure final assets perfectly mirror the intended creative strategy.

• Assisted Art Directors in creating and maintaining Urban Outfitters' brand identity through online photography. • Provided on-set support and collaborated on updating templates and brand guidelines. • Worked with Photographers, Digital Technicians, Stylists, Makeup Artists, and Models on E-commerce Sets and attended internal creative meetings.

Oversee all aspects of post-production, from conception to shooting, editing images and delivering the final production. Casting talents and team members. Often collaborates with others and works on projects as a team.

As a Lead Student Photographer at SCAD Visual Media team, essential responsibilities including but not limited to: - Assist photo shoots logically and creatively - Shoot on assignments - Process and retouch photographs - Maintain equipments and studio environments - Shoot as a backup photographer - Test equipment prior to use to ensure that it is in good working order, etc.

Collaborate as a team with other Fellows to represent SCAD SERVE. Conduct design-for-good research. Initiate and lead community service events and volunteers.

Responsible for providing professional assistance to engineers and office visitors by handling office tasks and accurate translation via phone, text, e-mail, etc. Interpret verbal communication and translate written communication from English to Korean and vice versa.

Initiates conversation and interacts with the customer in an authentic, personalized way. Utilizes technology to enhance the customer’s experience. Shares advice, product knowledge and personal experiences to engage with the customer. Suggests alternate products, complementary pieces, outfitting tips, or styling ideas based on the customer’s personal style and interests.

SCAD collaborated with Google’s Pixel division to assist in the research and development of concepts for a quirky, Pixel-exclusive app that transforms the way Gen Z experiences, records and expresses life’s moments.

Help the photographer plan, set up, and complete photoshoots at the location. Carry and set up the equipment, lead customers to get their best experience at the shoot, and ensure that the shoot runs smoothly.

Prepared and served drinks. Cleaned and sanitized work area, utensils, and equipment. Described menu items and suggested products.

Assisted customers and responded to questions. Worked with team members to solve problems. Facilitated purchases with POS register. Picked and packed mobile and online orders.

Provided excellent customer services. Maintained and organized store condition. Selected and packed mobile orders. Managed inventory software.