sophia hsiao

sophia hsiao

å ç å å å | å æ æª æ

About

1.Go-to-Market Strategy – Managing various marketing campaigns to enhance branding awareness and assist revenue growth 2.Digital marketing Strategy – Managing social media / e-DM to provide updated information to customers 3.Market Analysis – Competitor market analysis 4.Alliance – marketing events alliance with partners / channel partners 5.Public relations – Product testing / news release / media conference 6.Budget Management , agencies Management, and partner funding management 7.Internal communication

Country

taiwan

City

taipei city

Industry

information technology and services

Skill

multi channel marketing, marketing communications, go to market strategy, advertising, market analysis, business development, marketing, market planning, channel partners, product marketing, sales, business strategy, cloud computing, public relations, project management, partner management, product management, solution selling, enterprise software, management, marketing strategy

Experience

å ç å å å | å æ æª æ

hewlett-packard

enterprise group marketing lead

hewlett-packard

2012-6 - 2014-9 · 2 yrs 4 mos

* Taiwan EG marketing strategy * Assisting business growth with country management team * Manaement marketing plan and execution * Marketing fund ROI tracking * Co-marketing with channel / partner marketing activities * Management agencies * Market analysis * Internal communication

mag technology

senior marketing specialist

mag technology

2000-7 - 2000-12 · 6 mos

* Web content design * Selling web banner * Building web hardware environment * New product launch advertising and media strategy

kuo feng

general manager office marketing specialist

kuo feng

1999-7 - 2000-5 · 11 mos

* Industry information collection and analysis * Patent application * News release and product testing * Writing business plan

a-trend technology

marketing specialist

a-trend technology

1996-9 - 1999-5 · 2 yrs 9 mos

* Corporate website building and maintain * Writing user manual * IT top3 exhibitions plan and user marketing events * Annual Taiwan and overseas advertising design / budget plan / media buy

hp

indigo business development manager

hp

2019-5 - 2020-1 · 9 mos
hewlett-packard

ts country marketing manager

hewlett-packard

2009-1 - 2012-5 · 3 yrs 5 mos

* Consultant service marketing strategy * Media related - media conference / news release / overseas media visiting * Channel marketing campaign

hewlett-packard

tsg country marcom manager

hewlett-packard

2001-1 - 2008-12 · 8 yrs

* Brand management * Advertisement strategy * Media buy * Roadshow and user events planning * Marketing material

Education

chinese culture university

chinese culture university

1992-1 - 1996-1 · 4 yrs 1 mo
national taiwan university of science and technology

national taiwan university of science and technology

business management

2014-1 - 2018-1 · 4 yrs 1 mo
national taiwan university of science and technology

national taiwan university of science and technology

business management

2007-1 - 2009-1 · 2 yrs 1 mo

sophia hsiao's Contact Information

Email

******@***.com

Phone

(**) *** ****

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