Soon Lee Ng

Soon Lee Ng

VP and Asst. Divisional Director @ Setsco Services Pte Ltd

About

Accomplished executive with a proven track record in driving sustainable, profitable growth by fostering excellence in people, innovation, strategic portfolio management, and customer-centricity. With over 25 years of experience in the Testing, Inspection, Commissioning, and Certification (TIC) industry, I have successfully led and scaled businesses, optimized operational performance, developed talent, and consistently delivered improved results. Recognized for commercializing innovative services and fostering growth through new contributions. - Integrated market trends and business dynamics into strategic initiatives, turning around underperforming units and exiting non-strategic ventures. - Led and inspired a diverse, multi-generational workforce, from Baby Boomers to Millennials, across multinational environments. - Committed to understanding and addressing customer challenges through strategic account management and tailored solutions. - Strong advocate for ethical leadership, ensuring not just operational excellence but also doing what’s right. Passionate about driving sustainability and digital transformation, with a deep belief in the value of accreditations and consensus standards. Always looking for the next challenge and opportunity to drive growth and impact.

Country

-

City

Singapore

Industry

International Trade & Development

Skill

Business Coaching, Executive Coaching, Life Coaching, TIC, Business Process, Corpoate governance, Portfolio Management, Cross-Cultural Communication Skills, People Management, Stakeholder Management, Budgeting, Budget Management, Supplier Management, Engineering Management, Business Analysis, Product Innovation, Technology, Channel Partner Development, Product Launch, Sales Management

Experience

Setsco Services Pte Ltd

VP and Asst. Divisional Director

Setsco Services Pte Ltd

LinkedIn
2025-5 - Present · 1 yr 5 mos

Singapore

TÜV SÜD

Senior Vice President

TÜV SÜD

LinkedIn
2022-3 - 2024-10 · 2 yrs 8 mos

Singapore

TUV SUD, a trusted partner of choice in safety, security and sustainability solution for more than 150 years. Head of Product Service Division (ASEAN) Led business units across Consumer, Industrial, Transportation, Medical and Healthcare with >480 technical experts and commercial specialists and 4 labs locations across the region. - Implemented segmentation across business resulting in operations optimization, efficiency and result improvement. - Led cross-functional team in new innovation development and commercialization contributing to growth and stronger market positioning. - Successfully turnaround underperforming businesses in the portfolio. - Formed and maintained strong relationships with key clients contributing to overall growth

TÜV SÜD

Global Strategic Account Manager

TÜV SÜD

LinkedIn
2019-1 - 2022-12 · 4 yrs

Singapore

- Led double digit account growth despite pandemic

TÜV SÜD

Vice President

TÜV SÜD

LinkedIn
2014-11 - 2022-4 · 7 yrs 6 mos

Singapore

- Led Consumer Electrical and Electronics business to become the largest and significant profit contributing business line in ASEAN. - Implemented account management and “outside in” solution bundling that radically change company GTM approach.

Sigrea Pte Ltd

Director & Founder (Corporate Sabbatical)

Sigrea Pte Ltd

2012-5 - 2014-10 · 2 yrs 6 mos

singapore

"By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest."​ - Confucius - Founded Sigrea Pte Ltd, a tech consultancy & knowledge solutions startup, during mid-2013 - Grew business and achieved positive cash flow.. - Divested business and exited at end of sabbatical

Underwriters Laboratories

Director, Commercial (ASEAN)

Underwriters Laboratories

2009-5 - 2012-4 · 3 yrs

Underwriters Laboratories (UL) is the global leader in Safety Science with more than a century of expertise in standard development, testing, certification and education. - Led all UL's Business Enterprises across defined Industries segmentation in South East Asia through financial crisis period and with double digit CAGR through customer centric GTM model. - Successfully acquired key accounts providing long term customer lifetime value and leading to establishment of 2nd commercial EMC service provider in Singapore and expansion with acquisition of reliability and environmental simulation lab.

Underwriters Laboratories

Business Manager (ASEAN, Australia & New Zealand)

Underwriters Laboratories

2005-7 - 2009-9 · 4 yrs 3 mos

- Led growth through expansion of footprint into Malaysia, Thailand, Vietnam and ANZ as Head of Consumer BU. - Established commercial and operations structure for operational excellence and customer experience. - Led account management initiatives establishing anchor customers across the region contributing >45% of total Sales. - Established partners in Sydney and Christchurch that led to acquisition and establishment of UL Australasia (NZ). - Established pricing framework resulting in portfolio management and improved customer margin. Additional roles: Business Development Lead for Australia and New Zealand (Consumer and Industrial BUs). Global Strategic Account Team, key contributing member, for HP Global Pricing Team member, ASEAN rep.

UL International Services Limited

Country Manager (Singapore Branch)

UL International Services Limited

2004-7 - 2009-9 · 5 yrs 3 mos

Singapore

- Led growth through service adoption and adaptation and development of new businesses as Country Manager (Singapore Branch office). - Grew presence from 7 to >100 with sales, customer service, engineering experts, technologists and lab and corporate support functions. - Successfully facilitated business verticalization to align to global business functions - Expanded presence across ASEAN and ANZ

UL International Singapore Pte Ltd

Director

UL International Singapore Pte Ltd

2004 - 2009 · 5 yrs

Singapore

Appointed Director and responsible for regulatory compliance of the entity - No non-compliance issue.

Underwriters Laboratories

Regional CITS Leader (Asia Pacific)

Underwriters Laboratories

2000-5 - 2004-7 · 4 yrs 3 mos

Appointed in 2001 as Asia Pacific Regional Lead. Other position: 2000 - 2001 Regional CITS Leader (Singapore, Malaysia & Indonesia) - Led start up of non-UL certification type business across Singapore, Malaysia and Indonesia. - Achieved fastest growing region in AP - Appointed AP lead - Expanded footprint across AP. - Steady business growth of > 15% CAGR with new service addition.

Brightbeam Pte Ltd

Manager

Brightbeam Pte Ltd

1997-5 - 2000-4 · 3 yrs

Singapore

Brightbeam was a facility engineering consulting and management company, founded in 1997, specializing in critical facilities for telecommunication and energy sectors including data centers. Customers include SingTel, Yellow Pages, Ministry of National Development and Singapore Power. - Led Mechanical (HVAC) engineering department for all services for Comcenter Project. - Successfully delivered contract commitment with budget. - Upsell to users for new A&A projects - Execute design, tender and implementation of HVAC system change at responsible assets within budget and timeline.

Development Resources Pte Ltd (Subsidiary of PUB)

Technical Officer (Electrical)

Development Resources Pte Ltd (Subsidiary of PUB)

1994-3 - 1997-5 · 3 yrs 3 mos

Singapore

DRPL were the engineering consulting group under Singapore Power specializing in design, testing and commissioning of utility installations including power station, substation, underground cable tunnel and water and waste water facilities. - Site engineer responsible for inspection, testing & commissioning of electrical & mechanical services for 600MW power generation plant at Palau Seraya. - Successfully delivered project on schedule and within budget. - Assigned mew responsibility to inspection of Laborador 400KV switchhouse (one of the only two 400KV switchhouse in Singapore)

Education

University of South Australia

University of South Australia

LinkedIn

Business Administration, Strategic Management and Sustainability

2007 - 2009 · 2 yrs
Ottawa University

Ottawa University

LinkedIn

Business Administration

1995 - 1997 · 2 yrs
Singapore Polytechnic

Singapore Polytechnic

LinkedIn

Electrical Engineering

1987 - 1991 · 4 yrs

Soon Lee Ng's Contact Information

Email

******@***.com

Phone

(**) *** ****

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