Soon Yen Siang

- Formulate and implementing sales plan to achieve targeted sales and distribution objectives, within budgeted spend - Manage key accounts by working with buyers, conducting campaigns, negotiating and executing merchandising excellence - Conduct quarterly key account business review - Manage designated sales personnel by conducting field training and coaching - Review key accounts aging and collection status to minimize dispute and late payments Monitor trade returns - Provide quality input to marketing initiatives and assist in formulation of strategic sales opportunities.

- Directing, coordinating and controlling department and constantly monitors business activities and improvement. - Monitor collection, order delivery and A&P activities. - Being a leader that has the capability to motivate employees and giving some long-term visions that act as guidelines to the employees. - Make sure all subordinates reach their monthly target/ achieve their required result. Visit to retailers and build rapport with clients. - Responsible for collections and credit control.

- Experience in handle Modern Trade (Aeon Group, Giant , Lotuss, Mydin & Others) , Food Service & E-commerce Account - Negotiate with applicable account representatives, to build and maintain favourable and effective relationships with customers - Provide support for all activities necessary to managing the customer relationship effectively including trade funds, invoicing and claims queries, relevant sales promotions, merchandising, and national sales programs etc.

- Experience in handle Supermarket & Hypermarket ;Aeon & Aeon Big , Lotus's , Giant , Village Grocer, Jaya Grocer , TF Value , Econsave , Hero , Mydin ,The Store , Segi Fresh - Manage trade budget, A&P, trading term discussion with assigned key accounts - Develop and implement sales & promotion plans in line with company directions to ensure optimum KPI achievement. - Maximizing ROI by evaluating incremental of sales and trade investment of each promotion by monthly basis - Revenue analysts maximize company profits by analyzing revenue data, tracking expenses, and developing business strategies - Forecast plans for the assigned accounts, while maintaining healthy stock holding at retail level. - Keep abreast with market latest trend and development, sound knowledge of competitor's activity. - Sustains rapport with key accounts by making periodic, exploring special needs, anticipating new opportunities

- Meet up and keep good relation with suppliers - Carry out negotiation about pricing, promotion, trading term - Prepare shipping documentation, contract - Market survey to update latest market information Planning and design promotion