Soomin Han

- Generated a 10M+ / 9M+ / 7M+ view top-performing content piece on Instagram - Led end-to-end influencer partnerships, including outreach, relationship building, rate negotiation, and contract finalization - Managed influencer onboarding by developing and delivering detailed content guidelines, creative briefs, and key talking points - Provided strategic feedback on scripts, drafts, and visual concepts to ensure brand alignment and platform optimization - Coordinated influencer posting schedules and live commerce timelines in collaboration with internal and external stakeholders - Oversaw payment processing and post-campaign follow-ups to ensure smooth execution and long-term partnership maintenance

- Generated a 9M+ view top-performing content piece on Instagram - Led end-to-end influencer partnerships, including outreach, relationship building, rate negotiation, and contract finalization - Managed influencer onboarding by developing and delivering detailed content guidelines, creative briefs, and key talking points - Provided strategic feedback on scripts, drafts, and visual concepts to ensure brand alignment and platform optimization - Coordinated influencer posting schedules and live commerce timelines in collaboration with internal and external stakeholders - Oversaw payment processing and post-campaign follow-ups to ensure smooth execution and long-term partnership maintenance

- Selected key products for campaigns based on inventory and sales analysis. - Planned and executed promotion campaigns, managing product shipments and deliverables. - Supervised upload schedules to ensure timely publication of campaign related content.

Key Responsibilities and Achievements 1. Support for Korea–U.S. Logistics and Import/Export Consultations Participated in developing logistics and distribution strategies to support Korean SMEs entering the U.S. market. Assisted with interpretation and Q&A on logistics during online/offline export consultations with U.S. buyers. Conducted research and provided responses on logistics processes including air/sea freight, forwarding, customs clearance, and local warehouse operations. 2. Buyer Sourcing and Matching Support Compiled lists of major distributors and logistics buyers in the U.S., including key contact information. Supported the development of tailored buyer-matching strategies based on participating companies’ product characteristics. Gathered buyer requirements and provided structured feedback to participating companies. 3. Import/Export Operations and Market Research Reporting Drafted reports on local logistics systems, distribution structures, and transportation cost trends, submitting findings to KOTRA headquarters. 4. SME Support Fund Settlement and Document Management Carried out settlement tasks for government-funded programs supporting Korean SMEs’ overseas market entry. Reviewed and organized invoices for each participating company. Collected supporting documents and prepared settlement reports for submission to KOTRA headquarters. Ensured accuracy and compliance with program guidelines through systematic documentation and communication. Skills and Achievements Summary Gained practical understanding of logistics operations and import/export procedures. Strengthened accounting and administrative skills related to government support programs for SMEs. Built hands-on experience in global communication and problem-solving within international business contexts.

Key Responsibilities and Achievements 1. Planning and Execution of Korea–U.S. Cultural Exchange Events Assisted in organizing offline cultural events promoting Korean culture, including K-pop contests, Korean food experience programs, and film screenings. Coordinated event planning and scheduling in collaboration with local institutions such as libraries, museums, and educational organizations. Conducted attendee surveys and collected feedback, compiling improvement plans for internal review meetings. 2. Support for Global Communication and Partnership Management Handled bilingual (Korean/English) communication with local participants and institutional partners via email and phone. Responded flexibly to unexpected issues during events to ensure smooth communication between hosts and participants. Maintained post-event communication with partner institutions, including reporting outcomes and proposing future collaboration opportunities. 3. Digital Content Creation and Social Media Promotion Planned content and wrote English promotional materials for the center’s official social media accounts (Instagram, Facebook). Filmed and edited videos of key events. Proposed and implemented creative ideas for cultural content targeting Gen Z audiences. 4. Strengthened Understanding of Cultural Diplomacy Practices Gained practical insights into public institutions’ approaches to international cooperation and diplomatic communication through hands-on experience. Recognized the importance of delivering strategic messages to effectively promote Korean culture within the U.S. Skills and Achievements Summary Enhanced English communication and external partnership skills through collaboration with U.S. public institutions. Broadened perspective on cultural content by understanding its value from a business and strategic standpoint.