Soojin Lee

Marketing Intern of Naver Mobile App, AI Services (CLOVA X, Cue:) and Naver Talk - Wrote copy for promotional materials showcased in the Naver app home search bar banner, spotlighting Naver's short-form video platform, Naver Clip - Contributed to the redesign of the Naver app home feed, providing UX/UI enhancements and content concepts - Conducted research on AI usage patterns among individuals in their 20s, incorporating desk research and in-depth user interviews

Marketing Intern of cosmetic brand A'pieu and Stila - Executed YT/Meta Ads campaigns to support brand awareness and engagement initiatives - Wrote the copy of a new brand's outdoor bus advertising campaign that ran successfully for 2 months across 17 bus routes in Seoul - Conducted market research to optimize marketing strategies, including analyzing consumer feedback, identifying potential influencer partnerships, and benchmarking against industry competitors

Research Assistant of an Women IT Health Care Sector Project Team - Conducted extensive research and benchmarking on IT healthcare services offered by domestic and international companies - Managed and analyzed FGI to extract customer value insight

Public Relations & Cultural Program Manager of HCAP(Harvard College in Asia Program) Seoul - Coordinated academic and cultural exchange initiatives with Harvard University and 7 other Asian universities - Created and produced a video showcasing traditional Korean markets for an online Seoul tour program - Organized the main cultural program "HCAP Squid Game" for the Seoul conference, including: creating scripts and presentations to showcase Squid Game's featured games, facilitating hands-on game experiences for student participants, and leading discussions on the drama's themes of human nature and social minorities

Minor: Psychology Track: Culture and Technology