sonya macdonald

owner

About

I’m a nonprofit copywriter, content creator, and internet marketing writer. For over a decade I’ve helped more than 100 nonprofits and values-driven businesses tell their stories to skyrocket their results. The donor communications and marketing materials I create help you: * Connect more deeply with donors, customers, and prospects. * And gain a loyal following. My copy has earned millions of dollars for some amazing organizations, including: - UNICEF - Toronto Zoo - SOS Children’s Villages - American Red Cross - Princess Margaret Hospital Foundation - Ottawa Humane Society - Children’s Wish Foundation - International Fellowship of Christians and Jews - Canadian Cystic Fibrosis Foundation - And dozens more.

Country

canada

City

vancouver

Industry

writing and editing

Skill

copywriting, newsletters, direct mail, editing, creative strategy, marketing communications, fundraising, nonprofits, marketing, direct response, communication, nonprofit communications, web content, memoir

Experience

copy director

stephen thomas ltd

2003-8 - 2004-10 · 1 yr 3 mos

* I worked with creative and account management staff to develop creative strategy and write winning direct response copy for a variety of clients, including: * Amnesty International * CNIB * Canadian Olympic Committee * Daily Bread Food Bank * Easter Seals * Catholic Missions in Canada * Prostate Cancer Research Foundation * The Arthritis Foundation * And many more.

owner

life legacy memoirs

2010-4 - Present · 16 yrs 6 mos

Life story books – Your stories. Cherished forever. Your legacy, a tribute, the most meaningful gift. Company histories – A professionally written and designed book on your company’s story can influence valuable audiences and serve as a foundation for your marketing materials.

owner

good words for do-gooders

2004-10 - Present · 22 yrs

* As a fundraising copywriter I can work with you to create high-response fundraising appeals and other relationship-building donor communications. * When I put on my internet marketing hat, I work with businesses to build engagement through marketing materials and online content. * Some of the many organizations and businesses I’ve created successful copy for include: * VGH & UBC Hospital Foundation * London Health Sciences Foundation * University of Ottawa Heart Institute * Provincetown Center for Coastal Studies * Alberta Children’s Hospital Foundation * California Dental Association Foundation * CHF * CARE * Canadian Cancer Society * Edmonton Humane Society * Marmot Recovery Foundation * ING Run for Something Better * Libretea.com * Wheatberries * Citizen's Bank * Webology.ca